MeMeraki Raises Investment from Suzuki-backed Next Bharat Ventures to Scale India’s Artisan Economy Through Technology
New Delhi, Jan 27: MeMeraki, India’s largest culture-tech platform enabling technology-led market access for traditional Indian arts and crafts, has raised an undisclosed institutional investment from Next Bharat Ventures, the impact investment arm backed by Suzuki Motor Corporation, Japan. The investment will support the company’s next phase of growth, with a focus on strengthening its technology platform, expanding distribution and enterprise partnerships, and enabling artisan-led economic expansion.
The capital will be used to strengthen MeMeraki’s technology platform, expand retail distribution across online and physical channels, as well as building the team across design, technology, partnerships and operations. The company will invest in improving customer experience and supply-chain readiness to support consistent growth. Parallelly, MeMeraki will deepen its work with artisan communities through structured onboarding, design support, and research-led content creation. These efforts aim to improve market access, create repeatable revenue streams, and enable long-term income stability for master artisans.
Founded in 2019, MeMeraki operates a differentiated culture-tech model integrating heritage research, digital storytelling, curated commerce, and large-scale B2B cultural projects. The platform works directly with hundreds of master artisans across India, spanning more than 300 traditional art forms, and reaches audiences in over 40 countries. Alongside its direct to consumer platform, MeMeraki has built a strong enterprise vertical delivering art installations, murals, campaigns, and cultural advisory projects for corporates, public institutions, and global organisations.
Speaking on the investment, Yosha Gupta, Founder and CEO of MeMeraki, said,
“At MeMeraki, we have focused on building systems that allow traditional artists to participate meaningfully in modern markets. This investment enables us to scale those systems with discipline. Next Bharat Ventures brings a long-term perspective and a deep understanding of grassroots economies. We are aligned on building a platform that delivers income stability for artisans while meeting the expectations of global consumers and enterprise partners.”
Vipul Nath Jindal, Managing Director and Head of Next Bharat Ventures, added,
“MeMeraki has built a business that understands both the cultural and economic realities of the artisan ecosystem. What stood out for us was the company’s ability to translate deeply local craftsmanship into enterprise-grade execution without compromising authenticity. Their work across institutions, public spaces, and brands demonstrates a repeatable model that creates formal market access for informal talent. This combination of execution rigour and impact alignment is central to our investment thesis.”
Next Bharat Ventures invests in founders addressing structural gaps in India’s economy, with a focus on income generation, formalisation, and long-term value creation. The investment reflects its belief that culturally rooted businesses can scale sustainably when built with discipline and technology.
MeMeraki combines content-led discovery, enterprise execution, and technology-enabled experiences to create market access for traditional arts. To date, the platform has enabled over ₹7 crore in new income for artisans, delivering average income uplifts of 20–30 percent, while expanding global visibility for heritage art forms, supported by early backing from IIMA Ventures, AIC Banasthali, and angel investors Phanindra Sama, Aprameya Radhakrishna, and Vikas Taneja.
Over the past five years, MeMeraki’s enterprise work has emerged as a key growth driver, with projects delivered for organisations including GMR Hyderabad Airport, the Ministry of Culture, Google, Hyundai, Adobe as well as International clients in Hong Kong and Singapore.
With this investment, MeMeraki enters its next phase focused on sustainable scale. The company is targeting a ₹100 crore-plus business over the next four to five years, driven by the expansion of its enterprise vertical and deeper institutional partnerships.