Aditya Birla Fashion and Retail’s new TASVA opens its first store in Indore, Madhya Pradesh
Indore, 6th April, 2022: TASVA, a new ethnic menswear brand by ace designer Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd., announced the launch of its maiden brand outlet in Indore.
Located in the heart of the city, the 2,625 sq.ft Indore store offers a remarkable range of wedding wear solutions for men.
The TASVA collection is a perfect weave of India’s rich cultural heritage, wealth and state-of-the-art, craft and fine tailoring – representing the best of east and west.The collection features smart, stylish and subtle ensemblesall in the same threadThe collection includes achkans, bandhgalas, bottoms, bundis, kurta bundi sets, kurta sets, sherwanis, shirts, singlekurtas, footwear and accessorieslike shawls, stoles and shoes etc.
Commenting on the launch, Sandeep Pal, CEO, TASVA, said: “TASVA stands for traditional craftsmanship and contemporary designs with Tarun Tahiliani styling. We are delighted to bring occasion wear for the modern Indian man. The store in Indore has dedicated sections for a vast range of accessories, jewellery, footwear and headwear and offers a full wardrobe solution.”He added, “We aim to make the brand more accessible at sharper prices in smaller cities.”