ASUS strengthens pan India retail strategy with the launch of Exclusive Stores in Punjab

Chandigrah 18th April 2022: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of a Pegasus store in Chandigarh and an exclusive store in Ludhiana. The stores are set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as VivoBook, ZenBook, Zenbook-Flip, and Republic of Gamers (ROG) laptops.

Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Punjab being an important market for us, the inauguration of the new brand stores in Chandigarh and Ludhianawill playa pivotal step towards empowering consumers across different regions of the country with aunique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpointsfor our users.”

The new outlets take the mark of the brand’s total retail stores to 8in Punjab, out of which 2 AES are in Chandigarh and 4th in Ludhiana. The storesfeature innovative demo zones to offer a premium experience and service to theconsumers. They willcreate an interactive journey for the consumers by providing them witha first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging acrossPCs, desktops, and a wide range of accessories.