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Biofoot launches #NurtureHerSole, a foot wellness awareness campaign for Mother’s Day

Biofoot store

Mumbai: May 10, 2023 – On May 14th, 2023, as Mother’s Day approaches, Biofoot, a unique premium foot care brand from the Metro Brands Limited, is taking a step forward to honor mothers with #NurtureHerSole campaign. Biofoot recognizes the tireless efforts of mothers and the crucial role they play in our lives. Through this initiative, Biofoot aims to create awareness about the significance of foot wellness and offer a nurturing experience to mothers at their flagship store in Colaba, India.

Under this initiative, Biofoot is offering a free foot scan, 20% off on medical pedicure and physiotherapy consultation to the mothers who visit the store along with an additional 10% off on all the instore products from 10th May to 13th May.

Biofoot is also inviting influencers from various walks of life, along with their mothers, for a complimentary foot scan and consultation. The foot experts at the store will conduct a thorough foot scan for the mothers and offer personalized consultations, suggesting the ideal orthotics or ways to prevent specific foot problems. As the influencers take a walk around the store and gain the one of its kind experiences, the foot experts will enlighten them on the significance of foot wellness in India and how it contributes to leading a healthy lifestyle.

Keeping true to its brand promise of increasing awareness about foot wellness, Biofoot has been offering a free foot scan since its launch in December 2022. The foot scan gives the consumers an instant view of their 3D measurement and provide a unique foot profile data.

Commenting on this campaign Deepika Deepti, Sr. Vice President – Marketing, Metro Brands Limited said, “Mother’s Day is a special occasion to cherish the incredible bond between mothers and children. With our #NurtureHerSole campaign, Biofoot is extending this celebration by inviting mothers to experience the joy of foot wellness at its flagship store in Colaba.

As a premium foot care brand, we understand the significance of foot wellness in leading a healthy and happy life. Our foot experts will offer personalized consultations to mothers, suggesting the ideal orthotics or ways to prevent specific foot problems. We are excited to contribute to increasing awareness about foot wellness in India and look forward to providing a nurturing experience to all mothers who visit our store.”

Launched in December 2022, Biofoot offers a curated range of experiences, services, and products to provide solutions for foot related ailments, informs the company. Consumers can purchase footwear solutions (customized (3D) insoles and shoes) for various foot related concerns including heel pain, flat feet, bunions, corns and calluses and even diabetes-related foot issues, helping them manage foot pain, improve performance and comfort in everyday life. Biofoot has tied up with exclusive international partners – Brooks Running India, Aetrex, OS 1st, and Piccadilly.

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