Burger Singh plans to launch a new warehouse in Mehsana, continues to expand in Gujarat
February 2023, New Delhi: Burger Singh, India’s largest homegrown burger chain and the 3rd largest burger chain in the country, today announced its plans to establish a warehouse in Mehsana, Gujarat. The new facility will help Burger Singh to better serve its customers in the state and surrounding regions by bolstering its supply chain and making operations more cost-efficient.
This move is part of Burger Singh’s ambitious expansion plan in the Western region of India, with a goal of opening 48 outlets in the state of Gujarat alone. The QSR chain has already established 7 operational outlets in Gujarat and 5 more under fit-outs.
Burger Singh is the largest Made-In-India burger chain and is on a rapid expansion spree, going from 50 outlets in Dec 2021 to over 100+ outlets in 54 cities currently, with 83 operational outlets and 20 in fit-outs.
The quick-service restaurant chain has seen tremendous growth in a highly competitive market due to its unit-level profitability and signature Indian flavours. In tier 1 cities, Burger Singh competes with international giants not only in terms of volumes but also in the number of outlets; Delhi, Lucknow, and Chandigarh being prime examples.
“These are cities where other international brands won’t go, making them the perfect market for Burger Singh to establish its presence and make a big impact,” said Rahul Seth, Co-founder of Burger Singh. “We see immense potential in tier 2 and tier 3 cities in the country, and to reach these underserved areas, our team constantly searches for sites with untapped potential and matches the right entrepreneur with these locations, ensuring a successful business venture.”
Franchise owner Bhamra Harmandarsingh, thrilled with the success of his outlet in Bhavnagar, said, “Joining the Burger Singh franchise network has been one of the best decisions I have ever made. The unique menu with its signature Indian flavours, combined with its cost-effective business model, has proven to be a recipe for success. I have seen immense growth in my franchise within a very short period of time, and I am proud to be a part of such a successful brand. I highly recommend Burger Singh to any budding entrepreneur who is looking to enter the QSR segment in India.” The Bhavnagar Franchise Outlet, which started on November 6th, 2022, has already achieved 53 lacs in revenue. This is one of many successful Burger Singh franchises in Tier 2 and Tier 3 cities in India.