Campus unveils Valentine’s “Solemate” Campaign; collaborate with celebrity shoe artist Courtside to paint unique love stories on Campus shoes
Mumbai, 10, February 2023: This Valentine’s Day, don’t express your undying love for your partner with the same old teddies, roses and cheesy gifts as Campus Activewear unveils its #CampusSolemate campaign for true soul mates to treasure their unmatched panache of love, uniquely. To amp up the love through the Solemate campaign, Campus, India’s largest sports and athleisure footwear brand, is collaborating with the famous celebrity shoe artist – Courtside to paint the inimitable love stories of couples on Campus shoes, firming togetherness with the #wemakeanicePAIR to remember, always!
Campus’s Solemate Campaign intends to allure shoe lovers, as they understand the value of a great pair of shoes, and what better to express love to your soulmate than through customized kicks that aptly narrate their unique love story to treasure forever. Ahead of Valentine’s Day, Campus welcomes shoe lovers to the Club by encouraging couples to share their lovely tale of ‘how they first met’. The brand will shortlist one unique love story for the celebrity shoe artist to base his masterpiece on, depicting it beautifully on Campus shoes. Digitally, each day of Valentine’s week will witness engagement with customers spreading the message of love via various ranges of Campus shoes that align best with love days – extra stylish, extra cool, extra rocking, and super extra colour popin!
Speaking on the occasion, Ms. Prerna Aggarwal, Chief Marketing Officer, Campus Activewear Ltd. said, “Finding your soul mate, interpreting love, and deciding how to celebrate uniquely has changed radically. So imagine your special someone professes their love for you by portraying your tale of love on a pair of stylish kicks by a renowned celebrity shoe artist. Would it make you blush? This Valentine’s Day, Campus intends to make your day memorable by celebrating your everlasting love story and painting it on a pair of exquisite Campus shoes to cherish the token of love forever. At Campus, we aim to delight our customers not only by delivering their evolving aspirations by offering unique, stylish, and cool experiences but also by celebrating their special moments with Campus to cherish, forever.”
Speaking about the collaboration, celebrity shoe artist Courtside added, “Grateful to join hands with Campus Activewear to celebrate the life stories of beautiful couples uniquely. Customizing heart-melting stories of couples on stylish Campus sneakers is truly going far to make couples feel special not just on Valentine’s Day but every other day while ensuring an ultimate walking experience. I hope our collaborative efforts will add spark and strengthen their love bond forever!”
Campus aims to become an integral part of every Indian’s daily active lifestyle, by offering the best of technologies & designs to boost customers’ footwear experience. With #CampusSolemate campaign, this Valentine the brand aims to tap the interest of the youth striving for fashion and finding innovative ways to express love for their soulmates. To inspire your inner fashionistas, all range of Campus shoes are a fusion of comfort, durability, and style available in an array of shades with easy-to-wear designs, perfect for the ultimate walking experience for all.