Cashaa, crypto friendly, neo banking startup gears up to fight starvation during pandemic
New Delhi-Cashaa, a UK-based banking platform has launched an initiative aimed at bringing crypto enthusiasts together to provide food supplies to those most affected by the COVID-19 pandemic.
In the covid times, when people are facing all sorts of challenges including the dearth of food, medical equipment, medicine supply, etc, a lot of gig workers who had lost their livelihood have been struggling to survive. Amidst these challenges, Cashaa – a crypto-friendly neo banking group, has announced an initiative called ‘crypto for covid ‘. Through this, the startup aims to build a community of crypto enthusiasts wherein each organisation or enthusiast operating can adopt an underprivileged family and provide them with food supplies for a month. Under the initiative, Cashaa team is also providing curated ration kits that can feed a family of 4 for up to 2 weeks.
The initiative has been launched by Mr. Kumar Gaurav who realised that every day around 13,364 is succumbing to covid. Simultaneously, more than 12,000 people are dying from hunger which too is a direct result of the havoc wreaked by the pandemic.
“While covid warriors are fighting the disease, a parallel action needs to be taken to catalyse the survival of the ones dealing with the issues that come along with this pandemic. It is impossible for one organisation, or government to serve all. Hence, there will always be a need for one more initiative to make a little more difference, for the very survival of all. Hence, I urge all my connections to join this initiative of ‘crypto against covid’. Those who can adopt a family, and support them with the basic necessities that are required to sustain, please do so,” said Mr. Kumar Gaurav- Founder & CEO of, Cashaa- crypto-friendly neo-banking startup.
The initiative has already enabled support for a number of families in Rajasthan. Mr. Kumar Gaurav has personally pledged to support 1000 families on a date to begin the initiative, after which these families are getting the benefits and hope until the lockdown ends. To grow this initiative. Cashaa India has decided to extend the support to 2000 more underprivileged families in Uttar Pradesh and Bihar.
Unicas (Cashaa India), which has physical branches across India is leading the on-ground initiative and already supported more than 1,000 families. The Initiative has received support from Kucoin, another major crypto player who pledged to support 2,000 families through this initiative. The initiative has seen interest from foreign crypto players also to support the cause in India. Cashaa aims to gradually reach the kind of community strength to support at least one 100,000 families under the initiative at the earliest. The brand has also launched a helpline number to facilitate the initiative in a better way. The helpline number is 8239411411.