Mumbai, Feb 17: ENRISSION INDIA CAPITAL today announced its participation in GO DESi’s USD 2.8 million Series B Extension Round, marking a significant milestone in the brand’s growth journey. Existing investors DSG Consumer Partners and Aavishkaar Capital also participated in the round, reinforcing continued investor confidence in GO DESi’s differentiated play in India’s traditional packaged foods segment.
India’s traditional sweets market is valued at over USD 10 billion, with nearly 90% of the category remaining unpackaged. This presents persistent challenges around hygiene, quality consistency, and scalability. Simultaneously, rising consumption of highly processed snacks—particularly among children—has accelerated demand for healthier, trustworthy everyday alternatives.
GO DESi is a taste-first packaged food brand driven by its mission to “Make DESi POPular” by building strong consumer brands in largely unorganised categories. Its flagship product, DESi POPz, has reached over one crore consumers across India, resonating strongly across age groups and geographies.
Over the years, GO DESi has expanded its portfolio across sweets, treats, and snacks, backed by in-house manufacturing and a robust sourcing backbone. This integrated model enables the brand to maintain consistent quality while delivering strong value to Middle India consumers at scale.
By reimagining traditional Indian sweets into modern, everyday formats, GO DESi addresses long-standing category gaps. Its products are manufactured in high-hygiene facilities and made using ingredients such as jaggery and real dry fruits, without artificial sweeteners or added colours. Familiar flavours like tamarind, mango, and amla appeal to children in contemporary formats while evoking nostalgia among adults.
Harsh Deodhar, Principal at ENRISSION INDIA CAPITAL, said:
“GO DESi has built a strong, authentic brand by thoughtfully modernising traditional Indian sweets without losing their cultural soul. Their focus on taste, quality, and scalability positions them well to create a meaningful everyday alternative to highly processed snacks. We’re excited to support the team as they deepen their reach and expand their portfolio.”
Vinay Kothari, Co-founder of GO DESi, added:
“Our goal has always been to bring traditional Indian tastes back into everyday snacking in a way that feels relevant, reliable, and accessible today. With ENRISSION INDIA CAPITAL joining us alongside DSG Consumer Partners and Aavishkaar Capital, we are well positioned to strengthen our manufacturing, expand distribution, and introduce more DESi flavours to households across India.”
At ENRISSION INDIA CAPITAL, supporting GO DESi reflects its broader commitment to backing brands that bridge India’s rich cultural heritage with evolving consumer expectations—bringing trusted, familiar flavours into the daily lives of the next generation.