Forever New Unveils SS’25 Line with Triptii Dimri: A Tribute to Summer Elegance
New Delhi, 14th May 2025: Forever New continues its elegant stride into the warmer months with the latest wave of its Summer ’25 collection, fronted by the brand’s muse and acclaimed actor, Triptii Dimri. Embodying effortless sophistication and spirited femininity, The Summer Odyssey collection captures the vibrancy of summer with statement prints, refined silhouettes, and consciously crafted fabrics—tailored for the modern woman who seeks both grace and versatility in her wardrobe.
Following the successful campaign launch, this second drop deepens Forever New’s seasonal narrative with fresh floral stories and elevated details. The collection introduces new prints such as Limone Floral, Soft Italian Holiday, Paxton Floral, Red Lyell, and Tropea Postcard—each evoking idyllic summer escapes, from citrus-drenched coastlines to vintage European holidays. These prints come alive across graceful maxi dresses, breathable linen co-ords, and effortlessly elegant staples — thoughtfully designed to carry the wearer from sun-drenched strolls to moonlit soirées.
The collection explores summer’s key trends with dropped waists, lace trims, rosette accents, and bold necklines that add character and charm. The Summer campaign styles like romantic ruffles, cinched waists, and soft tailoring—remain central, reinterpreted with a modern twist.
Conscious design also plays a lead role. Each garment is thoughtfully crafted in breathable and sustainable fabrics like linen, tencel, cotton, and recycled polyester, offering the perfect harmony of comfort, style, and care for the planet.
Triptii Dimri, the global brand ambassador for Forever New, continues to embody the essence of the Forever New woman — graceful yet grounded, modern yet timeless. Reflecting on the campaign, she shares,
“What I love most about this collection is how easy yet elevated it feels. Every piece tells a story—whether it’s a summer brunch or a special moment by the sea, you feel beautiful and comfortable in your skin.”
Dhruv Bogra, Country Head, Forever New India, adds, “This campaign is a celebration of individuality and effortless style. Our new edit builds on the brand’s signature aesthetic while introducing playful summer elements and conscious materials. We’re excited to see it resonate with women across India.”