India’s first home-grown Superfood brand Nourish You raises $2 million in Seed round
1st February 2023, National Having introduced the concept of ‘Superfoods’ and their benefits to Indian households, India’s first home-grown Superfood brand, Nourish You continues to lead the category with high-quality homegrown products. Further strengthening its market dominance and gearing up for the next phase of growth, Nourish You announces, it has raised $2 million as a part of its Seed funding round that received participation from seasoned investors including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox, Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others.
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You pioneered and created the category of Superfoods in India, by offering homegrown super seeds – quinoa and chia seeds – to Indian consumers.
The fresh infusion of funds will enable Nourish You to double down its investment toward research and development of new products, further diversifying the brand’s portfolio. A part of the funds is also allocated for branding and marketing, new talent acquisition and significantly strengthening distribution and market presence.
Speaking on the fundraiser, Rakesh Kilaru, Co-founder and CEO, of Nourish You said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers. As India’s foremost Superfood brand, we are confident of driving the category’s growth in a sustainable manner. The fundraising will help us expand our team, and distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for Superfoods in India.”
Speaking on investing in Nourish You, Rohit Chennamaneni Co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than 5 years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed, and government approvals, to field trials across India and finally large-scale cultivation of Quinoa and Chia. As a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive.”
In addition to its retail business in India, Nourish You exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills) to countries including Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives.
Nourish You products are available on www.nourishyou.in and leading e-commerce platforms such as Amazon, Flipkart, and Big Basket, among others.