Katrina Kaif Unveils Kay Beauty’s First Ever Kiss Proof Matte Liquid Lipsticks

Katrina Kaif

February 2023: Kay Beauty is back with another secret from its beauty arsenal, and one that Katrina Kaif swears by! Now get ready to leave kisses, not stains as Kay Beauty for the first time ever launches the ultimate no-transfer Matte Liquid Lipsticks. The new lipsticks feature12crush worthy shades of luxurious mattes, that are suited for all Indian skin tones. Whether you have an intimate dinner soiree planned with your partner for Valentine’s Day or an all-girls brunch to celebrate Galentine’s day, one swipe is all it takes to go from AM to PM, with no re-application needed. True to the brand’s promise of #makeupthatkares, these formulations are enriched with grapeseed Oil, a rich source of Vitamin E that instantly moisturizes your lips, and Red Raspberry, boasting antioxidant properties to protect the lips from external damage.

The Matte Liquid Lipstick shade names are inspired by our strong sense of community building, and all the emotions and compassion that bring us all together. The range offers 12 luxurious shades–so whether you’re on the hunt for that perfect red, daily nudes, a joyful pink, or mauves and plums, Kay Beauty Matte Liquid Lipsticks have got you covered to elevate any look. Even with all-day wear, its weightless formula does not peel or dry out your lips. The unique Flexi-tip applicator is perfect for providing color in just one swipe. These are the next generation of liquid lipsticks, as they can be easily removed with mild soap and water without the need for makeup removers. With its bold color payoff and non-sticky formula, it is truly the lip product of your dreams that is also paraben, vegan, and cruelty-free.

Katrina Kaif says, “I wanted to create a classic liquid lipstick that’s truly comfortable, doesn’t smudge, budge, or nudge from the lips. Every shade is simple and wearable, making it ideal for everyday use from AM to PM. These liquid lipsticks are super smooth, don’t tug on your lips, and are made to last all day without feeling sticky. Our care ingredients, Grapeseed Oil and Red Raspberry ensure that the formula moisturizes your lips while protecting them from external damage with its great antioxidant properties.”

Vishal Gupta, Executive Vice President, of Nykaa Brands, says, “Kay Beauty has grown significantly over the past few years, and we’re excited to continue to evolve, both, the brand and our portfolio to fit the needs of our loyal consumers. The new range is high on glam, designed to cater to the unstoppable, all while nourishing their lips. With this launch, we are now venturing into liquid lipsticks and are confident that these 12 shades will perfectly complement the Indian skin tones and will definitely become a mainstay in every handbag.”

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