LANEIGE Commends Skincare Innovation at Exclusive Mumbai Launch of ‘Bouncy & Firm Serum’
Mumbai, March 28th, 2025: LANEIGE, the global skincare brand renowned for its cutting-edge innovations, hosted an exclusive launch event at Blah! Santacruz to unveil its latest breakthrough—the Bouncy & Firm Serum. This highly anticipated addition to the Bouncy & Firm Range is designed to restore skin’s bounce, enhance firmness, and deliver a youthful plumpness, redefining hydration with advanced skincare technology.
The event brought together an elite gathering of beauty editors, influencers, and skincare experts, offering them an immersive experience into the world of LANEIGE. The celebration kicked off with a welcome address by Shrishti Deb, Assistant Marketing Manager at Amorepacific, followed by key insights from Mini Sood Banerjee, Assistant Director & Head of Marketing and Training at Amorepacific Group, who highlighted the brand’s commitment to science-driven skincare.
Zoya Ali, Head of Learning & Development at Amorepacific India, took the stage to introduce the Bouncy & Firm Serum’s revolutionary formula, enriched with Peony & Collagen Complex™, Peptide Water, and SmoothTech™ Capsules—an advanced blend that visibly firms, smoothens, and deeply hydrates the skin. She further emphasized the serum’s remarkable clinical results, with 96% of users noticing firmer skin within just eight weeks.
Reflecting on the significance of the launch, Paul Lee, Country Head & Managing Director of AmorePacific India, shared “With Laneige’s Bouncy & Firm Serum, we are taking another major step in redefining hydration and skin resilience for our consumers in India. At AmorePacific, we believe in creating skincare solutions that are rooted in both science and efficacy. This serum, powered by the Peony & Collagen Complex™, embodies our dedication to advanced skincare that not only hydrates but also strengthens the skin from within. We are thrilled to introduce this breakthrough innovation to beauty enthusiasts who seek visible results and a radiant, youthful glow.”
Mini Sood Banerjee, Assistant Director & Head of Marketing at AmorePacific India, added “Laneige has always been synonymous with hydration, and with the launch of the Bouncy & Firm Serum, we are taking hydration to the next level—firming, plumping, and redefining skin elasticity. Indian consumers today demand skincare that is both luxurious and high-performing, and this serum delivers on both fronts. We are excited to bring this innovation to our audience and continue elevating the beauty landscape with science-backed, results-driven formulations.”
Sally Lee, Brand General Manager of Laneige India, commented “The Bouncy & Firm Serum is a true game-changer in the world of hydration. By infusing our Peony & Collagen Complex™ with cutting-edge SmoothTech™ Capsules, we have created a formula that works deeply to boost skin’s elasticity while providing long-lasting moisture. Our goal has always been to offer skincare solutions that seamlessly integrate into our consumers’ routines while delivering visible, transformative results. We can’t wait for our customers in India to experience this next-generation serum and witness the power of hydration like never before.”
The launch event was designed to immerse guests in the world of the Bouncy & Firm Serum, blending innovation with engaging experiences. The grand reveal of the serum was a mesmerizing moment, showcasing its skin-transforming benefits and setting the stage for an unforgettable celebration. Guests explored interactive experience zones, capturing picture-perfect moments inside a life-sized serum bottle and engaging with visually stunning, shareable installations. Attendees had the opportunity to test the serum, personalize their bottles with custom engraving, and experience the power of Peony & Collagen Complex™ firsthand. Adding a playful twist to the event, the Play & Glow Corner featured skincare-inspired activities that made the celebration both immersive and entertaining.
The event concluded on a high note, leaving attendees inspired by Laneige’s commitment to innovation and high-performance skincare. Blending science with an immersive brand experience, the launch was a testament to the brand’s vision of delivering advanced skincare solutions that go beyond hydration. With a focus on skin resilience and radiance, the Bouncy & Firm Serum made a lasting impression, setting a new benchmark in the world of beauty.