Lexus India unveils the much-awaited all-new Lexus RX at the Auto Expo 2023
India, January 11th, 2023: Ushering in a new era of luxury, Lexus India today unveiled the all-new 5th generation RX during its first-ever participation at India’s largest automobile exhibition, the Auto Expo 2023. Housing a long list of innovations including electrification, intuitive technology, performance, and design, the Lexus RX India Lineup comes with two powertrains to meet the diverse needs of Lexus Guests – the RX350h Luxury Hybrid, and the RX500h F-Sport Performance.
The all-new Lexus RX rightfully boasts of several first-in-the-segment offerings, including the first model in the Lexus lineup to adopt the Lexus safety system+, in 2016. It is also the third model in the line-up to benefit from Lexus’s next chapter of design.
With the introduction of the standard Lexus Safety System+ 3.0 in the RX line-up, as well as the best-in-class features, Lexus ensures that all its guests have a premium driving experience by refining the vehicle’s characteristics to elevate the signature Lexus ride quality. The driver’s seat is designed to encourage a deeper and more intuitive connection between the car and driver based on the Tazuna concept, enabling the driver to enjoy controlling the vehicle, while providing a sense of openness and comfortable interior space. This series also promises the “Lexus Driving Signature,” ensuring a captivating driving experience, with features such as Direct4 Drive force technology, HEV system, and a powerful Turbo hybrid performance. Considering the impact of carbon emissions on the environment, Lexus is centered on electrified vehicles such as BEVs, PHEVs, and HEVs that contribute to the realization of a carbon-neutral society.
Expressing his views during the unveil, Lexus India President Mr. Naveen Soni said, “We at Lexus India are delighted as this is the first time that Lexus is a part of the Auto Expo. What makes this occasion even more special for us, is the unveiling of the all-new Lexus RX, which has already gained huge popularity throughout the world, given its irresistible and several first-in-segment features.
It gives me immense pleasure to unveil the RX 350h Luxury Hybrid & the RX 500h F-sport performance Powertrain lineup, in the Indian Market. We are confident that the introduction of these two variants will set a new standard in the Indian luxury car segment. Our guests are at the heart of everything we do, and we will work hard to provide them with unforgettable experiences. We are confident that this will further strengthen Lexus’ presence in the Indian luxury car market. Not only that, but Lexus India is also committed to supporting India’s sustainable future with our portfolio of electrified cars that are luxuriously crafted, and consciously engineered to coexist in harmony with nature. In line with the global direction, Lexus India will continue to strengthen its presence through enhancement of its electrified range of cars and work towards crafting a better tomorrow”.
The new RX lineup has been developed on the basis of the “Alluring x Verve” design concept, aiming to create a design that combines a sense of seductively attractive looks (Alluring) and a powerful image, exuding vitality (Verve). Keeping Lexus’ tradition of luxury alive, both variants boast sophisticated and captivating designs.
RX350h Luxury Hybrid:
The RX 350h Luxury Hybrid will be powered by a 2.5-liter four-cylinder engine paired with a hybrid transaxle and a rear E-Four electric motor, producing 247 total system horsepower, electronically controlled continuously variable transmission, AWD Layout, and an impressive acceleration of 0–100 km/hr in 7.9 seconds.
RX350h is to be made available in eight exterior color options, featuring a few exclusive colors such as Red Mica, Deep Blue, Sonic Quartz, Sonic Titanium, and two exclusive interior color options- Solis White & Dark Sepia & Sumi Woodgrain, Medium Brown Bamboo Ornamentation. This time, Lexus’ guests can also choose Sonic COPPER on any Lexus RX, to bring out the model’s seductive forms and emphasize its powerful road presence.
RX500h F-Sport Performance:
The RX 500h F-Sport Performance introduces Lexus’s first hybrid electric system that integrates the high-torque 2.4-liter turbocharged engine with an e-Axle rear unit. The most powerful RX to date with 366 horsepower and 460 Nm of torque. This performance model delivers a new exciting driving experience, equipped with a six-speed automatic transmission and an acceleration of up to 0–100 km/hr in 6.2 seconds. It utilizes the DIRECT4 drivetrain which supplies optimal power to the e-Axles to provide maximum grip, traction, and acceleration in all situations.
Besides the Engine and Transmission, the RX500h F SPORT Performance is visually distinguished by irresistible external features like an exclusive seamless grille, F-Sport performance emblem, Front Bumper in Piano Black shade with a body-colored front under spoiler, attractive 21-inch ten-spoke alloy wheels with a Matte Black finish, black window molding and a piano black colored mirror, to give the vehicle an exquisite finish. To top it up, the RX500h line-up features exclusive components like smooth leather sport seats, dimpled genuine leather steering wheel, and exclusive exterior colors – White Nova Glass Flake, Heat Blue, Exclusive Interior color – Dark Rose, & Dark Spin Aluminum ornamentation. Features Dynamic rear-wheel steering technology for better maneuverability.
Bringing in some firsts for Lexus in India, the RX lineup is equipped with some of the most anticipated features like highly advanced Lexus connected services enabling the guests to access the vehicle’s status and remote functions like Door lock/unlock, emergency calling, power windows closing, remote air conditioning, stolen vehicle tracking and much more. The new RX also houses the globally renowned Lexus Safety System (LSS) 3.0, to enhance cognitive, judgmental, and operational performance. In India, it comes with a range of advanced technology features like, Pre-collision System (PCS) with Vehicle detection and braking for Stationary as well as Preceding Vehicles only, Dynamic Radar Cruise Control for All Speed Ranges, Lane Departure Alert (LDA) & Lane Tracing Assist (LTA), Auto High Beam (AHB) & Adaptive High beam System (AHS) Headlamps. Blind Spot Monitor (BSM) & Safe Exit Assist technology (SEA).
With this Lexus, globally strengthens its presence in the world of luxury lifestyle vehicles with electrified technologies. Lexus in India offers a portfolio that also includes the LC500h, LS 500h, ES300h, NX350h, and LX500d.