New Delhi, Mar 18th: McCain Foods India, India’s leading frozen food brand presented an immersive culinary concept at Aahar 2026 with its premium exhibition stall themed “AM to PM – Urban Day-to-Night.” Designed to mirror real-world HORECA environments, the space transitioned through the day—from a contemporary café-bistro setting in the morning to a vibrant pub and lounge format by evening—demonstrating the versatility of McCain’s product portfolio across dining occasions and dayparts.
The stall featured a curated menu of 14 signature recipes, highlighting how McCain products can serve as versatile base ingredients for chef-crafted dishes beyond the conventional fry-and-serve format. A fully operational live kitchen, led by McCain’s in-house culinary team, offered visitors real-time demonstrations of product applications across multiple cuisines and foodservice formats.
A key highlight of the showcase was a live culinary demonstration on March 13 by renowned chefs Vikas Bhasin and Nishant Choubey, who presented innovative, menu-ready preparations suited for a variety of hospitality settings, from casual pub kitchens to refined dining environments.
Enhancing visitor engagement, the stall also featured the #MyMcCainExperience interactive zone, including an AR photo frame, a digital menu mapper showcasing over 45 recipe inspirations, and a display of raw potato varieties sourced from Mehsana, highlighting the agricultural roots that support McCain’s product innovation and supply chain.
Commenting on McCain’s participation at Aahar 2026, Mr. Aditya Krishna, Director – Sales & Commercial, McCain Foods India, said, “Aahar is an important platform for engaging with the foodservice community and showcasing how culinary formats are evolving across dining occasions. Through the ‘AM to PM’ concept, we wanted to demonstrate how McCain’s portfolio can support chefs and operators in creating innovative, menu-forward offerings that work seamlessly across different dayparts while delivering consistency, quality, and operational ease.”
Through its presence at Aahar 2026, McCain Foods India reinforced its commitment to supporting the evolving needs of the foodservice industry by offering versatile products, culinary inspiration, and innovative menu possibilities for chefs and operators across formats.
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