Melorra makes headway in men’s fashion: Launches its men’s jewellery collection

Melorra makes headway in men’s fashion: Launches its men’s jewellery collection

Mumbai, January 11, 2023: Melorra (www.melorra.com), one of India’s fastest-growing D2C brands, is set to expand its portfolio by venturing into the men’s jewellery category with its latest collection designed exclusively for the contemporary, stylish man. Consisting of chains, bracelets, stud earrings, pendants, and rings, the collection will come in a range of diamond and gold (14kt, 18kt & 22kt). With prices starting from INR 6000 the collection will include a mix of textures, geometric slits, minimal patterns, as well as multi-toned (being a mix of yellow and white gold), and classic styles.

Melorra’s latest collection is modern, bold, and versatile and aims to accessorise men through contemporary designs which are affordable, fit for everyday wear, and unique. The jewellery has been designed to add a touch of understated style to men’s outfits taking them from ordinary to trendy and modish. The new collection is available in Melorra’s 23 experience centres and can be delivered across 26000+ pin codes.

Speaking about the launch, Saroja Yeramilli, Founder and CEO of Melorra, said, “This new collection marks our expansion into the men’s jewellery segment and is among the many milestones we have achieved since our inception. The jewellery is styled keeping the contemporary wardrobe in mind and is ideal for everyday wear. We are looking forward to helping our male customers find the right piece of jewellery that best suits their style, personality, and preferences”

The brand, known for its innovative approach and modern designs, is the perfect option for those looking for jewellery complementing every occasion. With 75 designs being launched every week, Melorra allows every Indian easy access to its wide range of designs living up to its overarching goal of providing access even in the remotest of markets, ensuring that those in hinterlands also have the choice to get trendy, affordable jewellery delivered right at their doorsteps.

Melorra has been a disruptor in the fine, trendy, and lightweight gold jewellery segment since it started operations in 2016. The company has witnessed accelerated growth over the past year and expects the trend to continue during the festive season. The COVID-19 pandemic has shifted consumer preferences towards buying lightweight and affordable fine jewellery with a focus on design. Melorra offers all of this and more. It has made its mark from villages with a population of less than 10,000 to cities with populations above 1 million. Melorra currently records a revenue of 350 crores and aims to become a $1 billion company 5 years from now.

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