MensXP Unveils Modern Classic Fashion Label ‘Fraternity’ Exuding Comfortable Confidence
With more men adopting a classic style with a modern twist, India’s largest lifestyle platform, MensXP has unveiled ‘Fraternity’, an affordable yet stylish modern take on classic fashion for every man’s wardrobe.
Fraternity is a fuss-free everyday lifestyle brand crafted for the contemporary and confident young men. Men who live by the idea of brotherhood and look for lasting comfort and timeless elegance in their attire. It will host a select range of collections for every season and occasions. The brand has already unveiled color block cotton tees, canvas espadrilles, 6-layer protection masks and backpacks, with other products in the pipeline.
Speaking at the brand launch, Angad Bhatia, Founder & CEO – MensXP said, “Adopting a sleek and stylish wardrobe is an essential part of the modern man’s checklist. While there’s a lot to know about good style, looking sharper than 99% of other guys is actually fairly simple and merely requires knowing and doing the little stuff right. Fraternity is a brand rooted in the idea of brotherhood and a sense of camaraderie and belonging for the new age young adults. The brand exudes comfortable confidence and has a modern classic vibe that’s perfectly in line with the fashion needs of the modern Indian man.”
Fraternity also has some exciting launches coming up in the form of apparel, footwear and fashion accessories.