Meta takes #1 IAP Index ranking in the Indian subcontinent – AppsFlyer
Closely examining the comprehensive impact that the new privacy era has had on all aspects of the mobile ecosystem (iOS and Android, gaming and non-gaming apps, Self-Reporting Networks (SRNs) and non-SRNs), AppsFlyer, the global leader in mobile attribution and marketing analytics, has launched the first complete post-ATT edition of The AppsFlyer Performance Index.
AppsFlyer studied 25 billion app installs, 610 media sources, (min. 50,000 attributed installs per source) and 18K apps (min. 3,000 attributed installs per app) to put together the 14th edition of The AppsFlyer Performance Index that reveals transformed rankings and trends of different media sources to help mobile marketers make their most important decision: which media sources to partner with. The analysis is made on the basis of the 2nd half of 2021 and there has been more data and granular rankings covering in-app engagement, in-app purchases, and in-app advertising signals.
Full Report: https://www.appsflyer.com/resources/reports/performance-index/