Myntra introduces United Colours of Benetton newborn line, expanding infant and kids selection on the platform
Bengaluru, 7th September 2023: Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, announces the launch of the newborn line from United Colors of Benetton (UCB) on its platform. Coming as a leadup to the festive season, the launch introduces a new bunny icon, specially crafted for this product line, adding a playful touch to the collection for newborns. Available on the platform, the new range offers more than 80 styles for infants across apparel, like onesies, tops and tees, shorts, and pants, and baby gift categories.
UCB collections have earned global acclaim for crafting stylish and high-quality outfits that also prioritize the planet’s wellbeing. Made from thoroughly processed textiles that are tested for infant safety, the newborn line boasts a peached finish that provides a gentle softness for the delicate skin of the babies. The newborn line has also incorporated nickel-free snap buttons. This careful consideration eliminates the risk of rusting and ensures the well-being of the infants.
Set in the mass premium range with an attractive average selling price (ASP) of ₹1200, the Newborn collection is available online on Myntra and offline through select United Colors of Benetton stores.
Myntra is all set to bring a robust offering for kids’ fashion this festive season, with the upcoming edition of the Big Fashion Festival to be a big opportunity for parents looking to upgrade their kids’ wardrobes. Adding upwards of ~20K new styles every month, Kids is one of the fastest growing categories on Myntra’s apparel portfolio, offering 2.5 lakhs styles from more than 1000 brands. Infantwear makes up 20% of the overall online kids wear market, and Myntra is a frontrunner in the segment offering customers more than 65K styles via its extensive catalogue including international brands like U.S Polo Assn., Mango Kids, H&M Kids, Marks & Spencer and more. Some of the popular home-grown brands in the kid’s wear section are witnessing annual demand growth of more than 80%, with the category also driving the vanguard in the platform’s mass premium portfolio.
Speaking about the launch of United Colors of Benetton’s Newborn line, Bindiya Bhatt – Senior Director, Myntra, said, “Our commitment to help individuals discover their distinctive style knows no age bounds, extending to parents who seek secure, stylish, and comfortable clothing options for their little ones. United Colors of Benetton stands as a formidable presence in the fashion industry and is a trusted brand partner of Myntra. The unveiling of their newest Newborn line on our platform fills us with excitement. We are confident that the exciting colours and playful designs will be loved by the parents and look forward to their excitement for this product line.”