Novavente Secures $3 Million Investment from Highbrow Securities

June 26th, 2024:  Novavente Private Limited secures a significant $3 million investment from Highbrow Securities, a distinguished leader in the capital markets, is renowned for its expertise in high-risk and late-stage investments, particularly in small and medium-sized enterprises (SMEs).

The strategic investment by Highbrow Securities will fuel Novavente’s ambitious expansion plans, enhancing offerings and services while significantly boosting the workforce. The partnership will play a pivotal role in driving growth and innovation forward for the platform.

With over 15 years of specialized experience, Highbrow has guided over 100 IPOs across mainboard and SME platforms in India and globally, making a transformative impact on the capital markets. The firm continues to set benchmarks with its unparalleled knowledge, strategic foresight and plans to support over 50 IPO-bound companies in the next few months. Earlier this year, Tarun Singh, Managing Director of Highbrow Securities, projected nearly 400 IPOs in India for this financial year, a prediction that was validated by over 100 IPOs in the first quarter alone.

The investment in Novavente is a testament to Highbrow’s broader strategic vision, supported by over two decades of industry experience. Talking about the strategic investment, Tarun Singh, Managing Director of Highbrow Securities said ” Investing in Novavente underscores our deep confidence in their innovative sales acceleration and AI-driven solutions. In today’s rapidly evolving market, sales acceleration is the future, with the industry projected to grow globally at nearly 15% CAGR. Generative AI will be transformative, becoming the new industry standard. Novavente is at the forefront of this shift, poised for exceptional growth. As they prepare for their IPO, Novavente offers a compelling high-growth narrative. We are genuinely excited to support them and eagerly anticipate a successful partnership as they navigate and lead this exciting journey.”

Established in 2016, Novavente is a home of technology sales, delivering pioneering business solutions with a focus on cutting-edge technology and customer-centric approaches. Specializing in global sales enablement and demand generation, Novavente employs AI, machine learning, sales automation, and research-driven strategies to help clients expand in current markets and explore new geographies.

This collaboration not only provides Novavente with crucial financial support but also significantly enhances its market credibility as it prepares for its listing on the London Stock Exchange.

Talking about this crucial step in its growth journey, Ronak Rajan, Founder & CEO of NovaVente Private Limited said, “Novavente has distinguished itself as Global Thought Leader and Expert by delivering pioneering sales and demand generation solutions to its global clientele. Over the last 9 years we have grown steadily & profitably y-o-y and now we are excited to have Highbrow Securities as a strategic partner & advisor, during the next phase of growth and global expansion. Their investment signifies strong confidence in our people, business model, vision and overall growth potential. As we approach our IPO, their support and advice will be essential in helping us achieve our long-term goals.”

Novavente serves Fortune 500 companies, large enterprises, and startups across the US, Europe, UK, Middle East, and Asia Pacific. Esteemed clients include ONGC, LTIMindtree, Viacom18, Jio Cinema, Sodexo and Alibaba. The company has generated millions in revenue, for its clients across sectors such as IT, Software, Cloud, Manufacturing, Automotive, and Media.

Beyond its core business, Novavente has made significant investments in developing generative AI products and services. To this end, it has invested in Thought Minds Systems Private Limited, an innovative startup specializing in generative AI. Since its inception in August 2023, ThoughtMinds has expanded to over 50 GenAI specialists and secured multiple major clients across the US, India, and the Middle East. They have offices in Kochi, Mumbai and headquartered in USA.

This strategic partnership with Highbrow Securities heralds a promising future for Novavente, underpinned by a shared vision for innovation and success. As Novavente moves towards its IPO, the support from Highbrow is poised to play a crucial role in its journey towards becoming a key player on the global stage.

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