Ohm Mobility Rebrands to Ohm Daily, Offering Tailored Financial Support for Daily Income Workers
Bangalore, November 27th, 2024: Ohm Mobility, an EV financing technology platform that has enabled thousands of EV users to efficiently access institutional capital from financial institutions like IDFC, EvFin, Bike Bazaar, and Ecofy has rechristened the brand as Ohm Daily.
Founded by Oxford alumni and Skoll scholars Nikhil Nair and Nikhil Saigal, Ohm Daily aims to address a critical cash-flow challenge faced by gig workers and mobility professionals: aligning their irregular, daily income with monthly financial obligations. The shift to Ohm Daily marks an evolution in the company’s focus—from financing electric vehicles to becoming a platform offering sachet products and financial services for daily earners, particularly auto drivers and mobility workers.
As part of the new brand vision, Ohm Daily’s innovative sachet-style financial products and services will enable their customers to make small, daily payments, towards the repayment of their loans, that match their income streams. Most gig-workers in India struggle to avail loans from traditional financial institutions, and when they do, find it challenging to make large monthly payments. Through their new offering, Ohm daily aims to reduce the financial stress of their customers and help them improve their overall financial management.
“Why should a driver struggle to pay ₹9,000 at the end of the month when they can break it down into manageable daily payments? Our proposition is simple: we transform all your financial obligations into manageable, daily sachet payments and we simplify financial access for the informal workforce, giving them tools that align with their cash flows,” said Nikhil Nair, Co-founder and CEO of Ohm Daily. “Now is the right time for solutions of this nature, thanks to the rise of UPI and the rapid formalisation of incomes for daily earners. Our product aims to drive meaningful change for a historically underserved segment. Financial inclusion isn’t just about having a bank account—it’s about ensuring that all products and services are accessible to everyone in ways that truly work for them”.
From processing over 120,000 micro payments during its validation phase, Ohm Daily is now gearing up to scale its operations, leveraging digital payment adoption and increasing financial formalisation among daily earners. The company is focused on creating a robust financial ecosystem for the 25 million mobility workers and eventually expanding its services to 140 million informal workers living on daily-income.