Orient Electric wins ‘Most Trusted Brands of India’ award
April 4th, 2022: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has been recognised as one of the ‘Most Trusted Brands of India 2022’ by Team Marksmen at a mega event held in Mumbai on 25th March 2022.
Rakesh Khanna, MD & CEO, Orient Electric Limited received the award virtually and said, “Being recognised as one of the ‘Most Trusted Brands of India’ means a lot to us, this endorses customer’s trust in the brand and further strengthens our resolve to deliver compelling consumer experiences. I thank Team Marksmen for recognising the effort we have put into building the brand Orient Electric. As a trusted, consumer-centric brand, we will continue our journey of consumer delight and consistent performance which is centred around innovation and customer-centricity. I would also like to take this opportunity to thank the entire Orient Electric team which continues to stand out not only in terms of business outperformance but also in terms of building a strong value-based winning culture.”
The illustrious award was conferred on Orient Electric based on a consumer study conducted by Allegiant Market Research in 16 cities across India. Brands were appraised on parameters including trust quotient, business resilience, innovative thinking, and digital transformation among others.
Most Trusted Brands of India 2022 is an exclusive gathering of brands to celebrate their achievements over the past year and beyond, in addition to shining a light on what they mean for consumers at large. These are the brands that have lived their values and brought to life the vision of a post-pandemic world in which the greater good is pursued.