Pune Welcomes New Balance: Latest Store Opens at Phoenix Marketcity

India, 19th November 2024: New Balance, a brand that is globally popular for its running excellence and comfort fashion, has expanded its presence in Pune with a new store at Phoenix Marketcity, Viman Nagar. After successfully opening in Phoenix Wakad earlier this year, this is New Balance’s second store in the city signifying the brand’s growth ambitions in the country.

Expanding with yet another store in Pune, New Balance aims to provide consumers with greater access to quality craftsmanship and a unique blend of style & comfort through their high-quality footwear & apparel. The new store at Phoenix Market City, Viman Nagar showcases a thoughtfully curated selection, which caters to both fitness and fashion enthusiasts, featuring New Balance’s innovative Fresh Foam X and FuelCell technologies and the brand’s iconic styles like 1080, 550, 2002R & 574.

Radeshwer Davar, Country Manage – India, New Balance expressed his enthusiasm about this launch, stating: “We have received a great response from Pune after our initial launch and the city’s vibrant sports culture reinforces our commitment to expanding here. Through this new store in Phoenix Market city, Viman Nagar, we want to give the people of Pune greater access to our brand and continue to offer an elevated brand experience.”