NOIDA: 99 Pancakes, India’s first QSR chain specialized in the pancakes segment, has collaborated with Rage Coffee, a Delhi-based innovative caffeine brand. In an effort to satisfy dessert cravings, 99 Pancakes and Rage Coffee are set to introduce two new flavours- Irish Hazelnut and French Vanilla, to the menu. As part of Rage Coffee’s marketing strategy, 99 Pancakes will be promoting Rage Coffee in its menu and in-store merchandise.
Specially curated and brand-new menu includes pancakes, waffles, and coffee, which are available in two flavours from Rage Coffee- Irish Hazelnut and French Vanilla. The special menu offers Irish Hazelnut Pancake, French Vanilla Pancake, Irish Hazelnut Waffle, French Vanilla Waffle, Irish Hazelnut Iced Coffee, and French Vanilla Iced Coffee. The price of the new menu starts at Rs. 120. This new menu will be served at all the 40 outlets of 99 Pancakes across India.
99 Pancakes has outlets in Maharashtra, Gujarat, Uttar Pradesh and Madhya Pradesh. Recently, the pancakes brand opened its 3 new outlets in Hyderabad, Telangana.
On collaborating with Rage Coffee, Renuka Chalekar, Head of Marketing, 99 Pancakes, said, “Rage Coffee is an innovative coffee brand and collaborating with it gives an opportunity to come up with new innovations in our menu. Through this collaboration, we intend to aim the coffee connoisseurs”.
Rage Coffee, a caffeine innovation brand, is India’s first 100% plant-powered coffee prepared with 100% Arabica beans from the country’s most prestigious estates. The brand is backed by cricketer Virat Kohli.
“Rage Coffee is all a flavour experimentation, innovation and a maverick mindset. This is the millennial outlook that we have imbibed into our ethos. This exciting collaboration is an experiment with coffee and the favorite menu items at 99pancakes. Coffee lovers would love the twists that Irish Hazelnut and French Vanilla coffees bring to their pancakes and waffles”, says, Bharat Sethi, Founder and CEO, Rage Coffee.