
Gurugram, India Mar 10th: Samsung, India’s largest consumer electronics brand, has strengthened its air conditioning portfolio with the 2026 Bespoke AI WindFree range. The new range of ACs have been engineered for intelligent cooling and enhanced energy efficiency, and reduce power use by up to 30%.
The AI Energy Mode feature in these ACs analyses room conditions, user preferences, and usage patterns to optimise compressor operation and cooling intensity. The system ensures efficient cooling while minimising power consumption by adjusting temperature settings and performance levels.
Further strengthening energy efficiency is Samsung’s AI Digital Inverter Control that continuously senses the air conditioner’s operating status to control the compressor’s operating frequency. The system reduces unnecessary operation, enhances stability, and ensures quieter performance. Samsung Bespoke AI ACs also feature a BLDC motor with neodymium magnets that are 3X stronger for faster and more powerful rotation. Additionally, its twin compressor design delivers up to 20 times less vibration compared to a single compressor for quieter operation. Samsung’s patented Twin Muffler further reduces refrigerant flow noise to enhance overall acoustic comfort.
Samsung’s signature WindFree Cooling technology disperses air through 23000 micro air holes, creating an evenly cooled environment without cold drafts or temperature fluctuations.
The lineup integrates seamlessly with the SmartThings ecosystem, enabling users to monitor and control energy usage in real time. Through the SmartThings app, consumers can manage temperature settings remotely, activate AI Energy Mode, track energy consumption patterns, and receive proactive alerts for maintenance through SmartThings Home Care.
Features such as Welcome & Away Care detect when the users get close to home and reminds them to turn on the air conditioner. Also, when the users leave, it will notify them if there is an air conditioner that has been left ON at home, so they can switch it OFF remotely.
The 100% Bespoke AI ACs comprise 23 models, offering better choice for energy-conscious households. The new range combines advanced AI-driven technology and seamless smart connectivity, tailored for Indian homes and climate conditions.
The Bespoke AI WindFree range is available across leading retail outlets and online platforms.


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