Shell tops global lubricants market for 19ᵗʰ consecutive year
India, 05th November, 2025: Shell Lubricants has once again emerged as the world’s leading supplier of finished lubricants for the 19ᵗʰ consecutive year, according to Kline & Company’s Global Lubricants: Market Analysis and Assessment 2025 report.
Kline ranked Shell as the #1 global lubricants supplier based on finished lubricant sales volumes across automotive and industrial segments. With a global market share of 11.6%, Shell’s 2024 sales were distributed across consumer automotive (37%), industrial (32%), and commercial automotive (31%) segments maintaining leadership in all three.
The report highlights Shell’s continued innovation in premium, high-efficiency lubricants and its strong performance across emerging areas like electric vehicles (EVs) and immersion cooling fluids (ICFs).
Jason Wong, Global Executive Vice President, Shell Lubricants, said:
“For nineteen consecutive years, Shell has led the global lubricants market by focusing on innovation, efficiency, and customer value. We remain committed to powering progress across automotive, industrial, and commercial sectors through cutting-edge, sustainable solutions.”
Sushmita Dutta, Senior Project Manager at Kline, added:
“Maintaining global leadership for nineteen years reflects Shell’s strategic consistency investing in advanced, premium products and nurturing long-term customer partnerships across industries.”
Shell’s leadership continues to be reinforced by its flagship products Shell Helix, Shell Rimula, Shell Tellus, and Shell Gadus — trusted globally across automotive and industrial sectors. In 2025, Shell Helix Ultra became one of the first to adopt the latest API SQ specifications, while Shell Advance Ultra with API SP strengthened its position as a top choice in motorcycle engine oils.
Beyond automotive innovation, Shell launched DLC Fluid S3, a breakthrough Direct Liquid Cooling solution for AI and high-performance computing systems. In May, Shell achieved another industry first when its immersion cooling fluids became the first to earn Intel certification, paving the way for use in data centers worldwide.
This sustained leadership underscores Shell’s commitment to technological excellence, customer trust, and its vision to be the most customer-focused energy marketer and trader globally.