Delhi, 23 Feb: StudioBackdrops has announced the relaunch of Twistflex, India’s First Portable Studio Setup, for content creators, helping them have access to studio-grade equipment at an introductory price of INR 2900. The new Twistflex collection hosts 40 new designs in four new fabric options, including solid cotton, solid polyester, reversible mottled and mixed textured.
The original collection was launched in 2017; now, they have been upgraded using more current materials to reflect current design trends and to provide a simplified product structure for the growing creator economy, specifically from Tier 2 and 3 cities in India.
Twistflex is a true portable studio solution, offering a combination of a very simple “instant pop-up” style backdrop and frame that removes the need for complicated assembly, making it ideal for both compact home setups and on-location shoots. The standardised sizes across categories and the use of two surfaces in one unit enhance versatility while requiring no additional storage space. Additionally, to improve accessibility for emerging creators across Tier 2 and Tier 3 markets, the solid polyester and solid cotton backdrops provide a cost-effective, professional-quality studio solution for customers.
Commenting on the launch, Archisman Misra, Founder, StudioBackdrops, said, “There has been rapid growth among independent content creators outside of metropolitan areas in India as they are increasingly purchasing compact and multi-purpose equipment designed for home-made productions. Affordability and portability are two primary motivators driving today’s purchases, along with the desire for strong visual impact. The Twistflex range of products was created in direct response to these trends by providing premium quality aesthetics at an affordable price point. Furthermore, there are free, detailed tutorial videos on YouTube, Instagram, and our website that help creators learn how to get the maximum effectiveness from the products.”
By offering a simplified mechanism, a wider selection of designs, and a more competitive price point, Twistflex further strengthens StudioBackdrop’s commitment to making high-quality visual production accessible to all content creators throughout India.
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