Successful completion of International Advertising Conference 2021; A joyous start to Advertising and Outdoor Media Business Success

Successful completion of International Advertising Conference 2021; A joyous start to Advertising and Outdoor Media Business Success

Success Factor has become the first in the country to bring together the top leaders of the advertising industry on a single platform. The Online International Advertising Conference 2021 held on 28th and 29th August 2021 proved to be a huge success. At the conference, various advertisers took important sessions to help entrepreneurs and businesses overcome the lack of experience in promoting their products and services in the market. Along with this, knowledge regarding the selection of the best advertising medium and public relations was also provided at the conference. With more than 2000 views in total and around 800 views in each session, International Advertising Conference 2021 was also very beneficial for the students. The choice of the most effective medium for the promotion of business, when, where, and how it should be conducted, every minute detail was thoroughly explained in this conference.

Harish Bijoor, Global Brand Expert and Founder, Harish Bijoor Consults Inc., was the Chief Guest of the conference for the first day. He began the conference with his speech and gave a kickstart to all its two-day sessions. Saurabh Khandelwal, Director, Money4Drive Advertising, discussed how choosing better media can help your business reach heights. Under these sessions, as a brand ambassador, Anand Rathi, Managing Director, Empire Spices and Foods Ltd., Tushar Sharma, Managing Director, Guruji Products Pvt Ltd; Siddharth Sharma Marcom Head, Real Ispat & Power Limited (GK TMT); spoke on Marketing, Advertising, Return on Investment and Business; Vinamara Pandya, Director Gonuts.com spoke on Influential Marketing, Yogendra Pareek, Marcom Head, Astral Pipes spoke on building a strong B2B brand through advertising; Anil Dhupar Ex- President – Naidunia News Pvt Ltd spoke on Print Media : Build brand and reach out to right audience without burning cash, Abraham Thomas, CEO, Big FM on FM Media; Vikas Lokhande on Cinema Advertising: Essential Strategies Revealed. On the second day – Numazar Dorab Mehta, Chairman, Indian Outdoor Advertising Association, Mumbai was the Chief Guest and he discussed the topic of today’s outdoor advertising problem and how digital advertising helps us. Sujata Dwivedi, Group Trading Director, on effective media plans, revenue growth and return on investment; Navonil Roy, COO, Moving Walls, Malaysia on how OOH helps in growing advertising business in the post covid era; Royston D’Almeida, Associate Business Director; Atul Srivastava, Group CEO, Lakshya Media on Airport Advertising; Rajneesh Behl, CEO, Bright Outdoor Media Pvt Ltd had an in-depth discussion on outdoor mediums; Dr Sameer Kapoor, Director, AdFactors PR and Sanskriti Dwivedi, PR Head, PR 24×7, contributed significantly on various aspects of national & regional PR in eliminating the knowledge gap in business promotion.

Rajeev Raghunath, Managing Editor, Media for Growth moderated the panel discussion on the post covid revival of the industry, where Fabian Cowan, Country Head, PosterScope India; Hardeep Singh, Vice President, StreetTalk Connect (Signpost India); Tilkesh Bhatia, Director, Money4Drive Advertising Pvt Ltd; Prashant Verma, CEO, West Pioneer Publicity Corporation Private Limited participated and which was one of the highlights of the conference, along with discussing important topics like selection of suitable advertising medium along with optimized spending. The event was coordinated by James Pal and anchored by Keisha Lobo. The vote of thanks was given by Arpit Maheshwari, CEO, Success Factor. Money4Drive Advertising, Hare Krishna Enterprises and PR partner PR 24×7 were the sponsors of this first-ever advertising conference in India. Business Honours, Media Managers, Marketing Managers, Corporates, Agencies, Interns, Advertising and PR students were an integral part of the conference. This conference contributed greatly to expanding networking knowledge. The essence is that this Virtual International Advertising Conference 2021 was very useful especially for the Businesses and Entrepreneurs who have less experience in selecting the suitable advertising platform for their promotions, which will help them to take their business to new heights in the coming time.

There was also a All the sessions of this conference will be available on Success Factor and Money4Drive’s YouTube channel from 6th September.

Rekha Nair

Rekha Nair

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