Hyderabad, Jan 28:Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan successfully concluded the Hyderabad edition of its flagship motorcycling festival — Suzuki Matsuri. Hosted at the Chicane Circuit (Shameerpet), the one-day festival brought together more than 3,700 enthusiastic riders and customers, including 13 dedicated riding groups of Suzuki two-wheelers, for an immersive celebration of motorcycling culture and customer engagement.
Expressing his gratitude, Mr. Deepak Mutreja, Vice President – Sales, Marketing, Suzuki Motorcycle India Pvt. Ltd., said, “Suzuki Matsuri Hyderabad provided a meaningful opportunity for us to listen, engage, and celebrate with our customers and riding enthusiasts. The warm response from participants, the privilege of marking our 10‑million‑unit production milestone in their presence, and moments that let us celebrate our customers’ association with Suzuki remind us that our journey is truly shaped by the trust and support of our customers. Events like Suzuki Matsuri help us strengthen our bond with India’s riding community, and we remain deeply grateful to everyone who continues to be a part of this journey.”
Event Highlights:Suzuki Matsuri offered attendees engaging on-track and off-track activities including:
- Immersive Riding Experiences: More than 1550 participants explored the performance and capabilities of Suzuki two-wheelers including 650+ test rides of the newly launched Suzuki e-ACCESS. Others experienced models such as Suzuki Avenis, Suzuki GIXXER and Suzuki V-Strom on specially curated riding tracks.
- Milestone Celebration: The Hyderabad edition celebrated SMIPL’s 10 million units production milestone with customers and fans. It included the felicitation of the lucky winner who purchased the 10 millionth unit of the Suzuki Access. Additionally, the event featured a ceremonial delivery of the first Suzuki e-ACCESS in Hyderabad to a customer selected through a lucky draw among those who had booked the model.
- Expert Interactions & Engagement Activities: Automotive experts and influencers engaged with visitors through interactive discussions, while professional riders delivered high-energy stunt performances on Suzuki’s big bikes. Complementing the action, attendees explored creative zones featuring tattoo artists, helmet‑painting activities, caricature art, and cosplay talent, making the experience enjoyable for attendees of all ages.
- Live Performance & Festive Vibes: Performances by Dharmik, Threeory Band, and DJ Kim amplified the festive spirit of Suzuki Matsuri throughout the evening. Customers enthusiastically participated and enjoyed the lively performances, adding energy and warmth to the celebration.
- Lucky Draws & Customers Recognition: The lucky draws added to the excitement, with five attendees taking home attractive giveaways. The ‘Post & Win’ social media contest further kept the community actively engaged. In a special moment, long‑term Suzuki Access customers who are associated with the brand for over a decade were also recognised and felicitated for their loyalty and continued trust in Suzuki.
At the venue, SMIPL also showcased an extensive range of genuine accessories and Suzuki merchandise including helmets, riding jackets, T‑shirts, key chains etc for customers to explore. Visitors also availed free service check‑ups for their Suzuki two‑wheelers.