Taiwan-based Promate enters the Indian mobile accessories market
Mumbai, February 2023: Taiwan-based Promate Technologies, a worldwide leader in lifestyle mobile accessories, has announced its foray into the Indian markets. With over 1000+ products, the largest for a peripheral brand, the company boasts a dominant presence in over 150+ countries worldwide. Promate intends to launch 300+ products in the Smartwatches, TWS, Powerbanks, and wired/wireless chargers categories in India over time to establish a stronger foothold in the country.
Powerbanks and chargers for mobile devices are set to be released this month, followed by smartwatches in March. The products will be priced in the mid to high-end segment. With over 18 years of experience in retail and over 1000 award-winning products, Promate sets itself apart from other companies with a commitment to innovation and constant evolution with the latest technology to target different tiers of the audience with unique needs.
Promate envisions delivering high-quality, cutting-edge technology-driven products to their target audience, which includes digitally savvy youth and tech enthusiasts, amongst others. Promate matches its diverse TG, meeting the needs of everyone, whether they are travelers, tech geeks, or fitness freaks.
Gopal Jeyaraj – Country Head – Promate Technologies – India, elaborated on the plans for the Indian markets, saying, “We are thrilled to be entering one of the world’s fastest-growing economies, India. Technology moves fast in India with strong consuming strength. At Promate, we create products that keep up with the customer’s dynamic needs & lifestyle. Be it our GaN Chargers required for high-capacity charging or our Smartwatches equipped with top-quality chipsets and sensors for health tracking, we are committed to innovation & continue to offer the best gadget experience with several new & certified products.
“Our flagship products will be among the most distinctive offerings, establishing us as the new face of affordable luxury in India. We’re developing a lot of patented technology for India that will cater to the local market and improve the user experience,” he further adds.
Promate, a global brand, has sold over 90+ million units worldwide. The brand intends to gain a significant market share by forging strong relationships with all of the top organised Indian retail markets. To expand its distribution network, the company will employ an omnichannel strategy.
Promate began in Taipei, Taiwan, in 2001 as a brain-child of a group of industry leaders from Asus, Foxconn, and Pegatron.