Ugro Capital Launches ‘MSME Accha Hai’ Campaign: Celebrating and Empowering India’s Msmes

Ugro Capital Launches ‘MSME Accha Hai’ Campaign: Celebrating and Empowering India’s Msmes

Anthem and Digital Campaign Highlight the Vital Role of MSMEs, Urging Transition to the Formal Economy for Enhanced Growth

Mumbai, June 27th, 2024: On World MSME Day, UGRO Capital proudly unveils its innovative campaign, ‘MSME Accha Hai’ This campaign features a dedicated anthem celebrating the indispensable contributions of micro, small, and medium enterprises (MSMEs) to India’s economy, which constitute approximately 30% of the GDP.

The ‘MSME Accha Hai’ campaign salutes MSMEs and encourages their transition from cash-based operations to the formal economy, enabling better access to credit and fostering business growth. This anthem, produced in-house by UGRO’s marketing team utilizing advanced AI technology, embodies UGRO’s long-held belief: “MSME Accha Hai.”

The anthem will premiere on UGRO Capital’s YouTube channel on World MSME Day and will be promoted extensively across LinkedIn, Facebook, Instagram, WhatsApp, and Twitter. With this comprehensive digital strategy, UGRO aims to reach over a million MSMEs and stakeholders nationwide.

Mr. Shachindra Nath, Founder and Managing Director, UGRO Capital said, “Since the very beginning, UGRO has focused its mind, body and soul on the MSME sector, and so naturally World MSME Day is quite dear to us. Through the ‘MSME Accha Hai’ campaign, we wanted to acknowledge their significant contributions and encourage MSMEs to step into the formal economy. At UGRO Capital, we believe in empowering MSMEs and with this anthem let’s amplify the voice of India’s MSMEs and support their journey toward greater growth and success.”

MSMEs, which make up over 90% of businesses and employ 120 million individuals, are crucial drivers of innovation and employment in India. Despite their significant impact, many MSMEs struggle with funding challenges that impede their growth. UGRO Capital is committed to addressing this issue by providing tailored loan offerings that support their expansion and integration into India’s broader economic landscape.

This World MSME Day, join UGRO Capital in celebrating the spirit of MSMEs. Participate in our social media contest by liking and sharing the anthem to salute their contributions, and MSMEs are encouraged to share their inspiring stories. Let’s come together to honor and empower the backbone of our economy.


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