Vasundhra Raj Strengthens Retail Network with Noida Launch, Targets 25 Stores by 2027

Vasundhra Raj, a luxury jewellery brand, has announced the grand opening of its flagship store in Noida, marking a significant milestone in its retail expansion journey. Following the success of its Delhi store, the brand recently unveiled its second store in Sector 18, Noida- one of the city’s most vibrant commercial and cultural hubs. Designed as an immersive experience, the boutique captures the brand’s core philosophy of preserving the richness of traditional Indian craftsmanship while reinterpreting it with a contemporary vision.

This launch marks the beginning of a promising growth phase for Vasundhra Raj. The brand will soon be unveiling a flagship store in Jaipur, a city that has long been a muse for its design language, with its ornate architecture, regal lineage, and legacy of fine jewellery-making, and another in a premium retail destination within Noida.

These new spaces will reflect the brand’s signature aesthetic of understated luxury, bringing its handcrafted offerings closer to new and existing patrons in the capital region and the royal belt.

“When I started Vasundhra Raj, it came from a heartfelt desire to revive handcrafted jewellery that feels personal, soulful and deeply rooted in culture. The warmth we’ve received in just one year has been truly humbling. Launching our debut store in Delhi followed by our flagship in Noida marks an important milestone, not just in terms of expansion, but in how we’re able to bring our universe closer to the people who connect with it. As we continue to expand thoughtfully, I’m excited to carry this vision forward with the same purpose that started it all.”, says Vasundhra Raj, founder & creative director of Vasundhra Raj.

Building on this momentum, Vasundhra Raj has announced plans to open 25 stores over the next two years across India. The expansion will span all major cities, with a focus on key state capitals and leading urban centres including Mumbai, Hyderabad, Bangalore, Chennai, Pune, Lucknow, Coimbatore, and Chandigarh.

Launched with a quiet conviction and a strong sense of purpose, Vasundhra Raj has swiftly carved a name for itself in the Indian luxury landscape, emerging as one of the key players in the revival and global appreciation of Indian jewellery traditions.