Agency Life in PR Discussed at Webinar in United College of Education

Greater Noida: A guest lecture in the webinar format on ‘Agency Life in PR World’ was organized by the BA(JMC) Department of United College of Education, affiliated with Guru Gobind Singh Indraprastha University on Tuesday. Briefing the students about a PR’s life, Ms. Diksha Rathour, Co-Founder and National Head PR and Media Relations at Cha-Chi Communications was invited as a guest speaker.

The event focused n enhancing students’ knowledge in the PR industry and provided them with clear ideas for future jobs and goals. Empowering women to work, she herself carries 6+ years of experience in driving communication strategy for high-growth brands in the Indian market and handled 40+ clients to date.

While sharing her personal experience, Ms. Diksha Rathour, “One should never say no to work! For the next 5 years, we must sustain to work on our skills and abilities and not to mention that a work/life balance is equally important for us to grow.”

She shared her agency life experience with the help of a self-made presentation that showed images of their team, with which she burst the myths of having a fun and traveling life while one enters the industry. She explained the qualities and the lifestyle one needs to adopt while being in the industry and can all help to cater to their client’s needs.

The United Group, founded by the late Shri Shiv Ram Das Gulati in 1951. The Greater Noida campus has a great advantage of being in the NCR region which is the home ground of the corporate giants making it simpler for the students to gain practical work experience along with classroom education. The event is under the supervision of the senior batch of the media department with their faculty coordinators in the Shiv Ram Auditorium inside the college. Not only the listed ones but the event is also providing students to showcase their talents other than the competition, in the form of fillers like rapping, poetry, mono-act, beatboxing, etc.

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