Bhubaneswar, Jan 20 : Birla Global University (BGU), a premier university from Birla Group, invites applications for the first batch, i.e., 2026–28 batch of its MBA in Communication Management programme. The program responds to the strong industry demand for skilled communication managers across corporate, media, consulting, and public policy domains. In alignment with the National Education Policy (NEP) 2020, emphasizing interdisciplinary education, experiential learning, and competency-based outcomes, BGU marks a significant step in strengthening its management education portfolio, with a focus on communication-led leadership.
The MBA in Communication Management at BGU has been designed to prepare future-ready professionals capable of navigating the evolving landscape of brand communication, corporate communication management, crisis management, media engagement, and digital communication.
Key Highlights of the MBA in Communication Management Programme:
- Integrated Communication Curriculum: Blends management fundamentals with corporate communication, branding, advertising, public relations, digital media strategy, and content management.
- Digital-First Orientation: Emphasizes digital storytelling, use of digital tools, social media strategy, data-driven communication, and emerging technologies.
- Industry-Aligned Learning: Curriculum developed with inputs from industry experts, media professionals, and communication leaders.
- Experiential Pedagogy: Live projects, case studies, simulations, internships, and industry interactions to ensure practical exposure.
- Career-Focused Outcomes: Prepares graduates for roles in corporate communication, brand management, media strategy, digital marketing, public affairs, and consultancy.
Prof. (Dr.) Kulbhushan Balooni, Vice Chancellor, Birla Global University, said,
“Taking Birla Group’s legacy forward with Birla Global University, we are committed to shaping future-ready leaders who can thrive in a data-driven and digitally connected world. As communication increasingly defines leadership, trust, and organisational success, our focus is on integrating strategic thinking, industry relevance, and experiential learning to empower students to create impact, build influence, and drive meaningful informed transformation across sectors.”
Speaking on the launch, Dr. Shiv Shankar Das, Dean, Birla School of Communication, Birla Global University, said,
“The MBA in Communication Management reflects BGU’s commitment to addressing the evolving needs of organisations where communication plays a strategic role in leadership, governance, and brand building. The programme is designed to create professionals who can think strategically, communicate ethically, and lead confidently in complex business environments.”
The learning ecosystem at BGU fosters creativity, innovation, critical thinking, and strategic decision-making, preparing graduates to succeed in leadership roles across communication-driven industries.