Himesh choses a unique and different strategy for his next composition Sanseinn sung by Sawai Bhatt
The norm in the industry, especially when it comes to promoting a song, is that the music label releases an official video of the song and that is followed with the studio version release of the video. However, for the song, Sanseinn, from the album called, Himesh Ke Dil Se, Himesh has decided to adopt a unique and new route wherein he will be releasing the studio version of the song first. This is done primarily to allow the super talented singer of the song, ex Indian Idol contestant, Sawai to shine his brightest and give him an opportunity to showcase his talent. Hailing from a village in Rajasthan, Sawai’s voice is soul stirring and the studio version does full justice to him. The official music video will be released after this studio version showing that Himesh really knows how to think out of the box as he knows the pulse of the audiences who are eager to listen to raw talent.
Speaking on the same, Himesh says that, “Himesh Ke Dil Se is straight from the heart and the same applies to Sanseinn. I felt very strongly about the fact that Sawai’s voice needs to reach millions and this way it will. The song is a romantic melody and Sawai has done an exemplary job and his voice has the ability to move you. The studio version surely has a divine connect and is very deep and so it will be released before the official music video. I am so humbled and touched by the blockbuster response to my previous albums with 57 million views for the Surroor Title Track and more than 15 million audio streams , that too in just a few days. Even Tere Bagairr from the album ‘moods with melodies’ sung by Pawandeep and Arunita has crossed 13 million views and 2 million audio streams in very few days, both albums have got such fabulous responses and I am truly grateful.”
The second song of the album Surroor 2021 will be released this month with a mammoth video and the second song from the album Moods with Melodies will also be released this month with another huge music video in the pipeline. The studio version of the Sawai Bhatt song that releases today is a treat for all music lovers and is sure to touch your hearts!