LaLiga’s smashing fixture, El Clasico, to be broadcast in Hindi on Sports18 Khel, Viacom18’s free-to-air sports channel
New Delhi, 28 September 2022 – The first El Clasico of LaLiga’s 2022-23 season will be broadcast with Hindi commentary on Sports18 Khel, Viacom18’s free-to-air sports channel, on 16th October 2022 for the first time since the partnership was inked in 2021. The mega-fixture featuring two of the world’s biggest football clubs, Real Madrid and FC Barcelona, will also be available on Sports18, MTV, VootSelect, and JioTV platforms with the endeavor of making the league more accessible to fans across markets in India.
As one of the most iconic showdowns in global sports, the El Clasico is a highly anticipated fixture each year that pits two of the strongest clubs in Europe against each other. The stakes are high as the encounter signifies a history of passion, rivalry, strength, and dynamism which drives the teams and the fans to watch with bated breath. Real Madrid currently stands at the top with 76 wins in the LaLiga fixture, but Barcelona follows closely with 73 in their bag. This year’s showdown will feature two new squads and fans are particularly looking forward to the Lewandowski-Benzema faceoff. Both teams will put their strongest foot forward to establish dominance early on in the season.
With the match kicking off at Asia-focused times, it is one that Indian fans are looking forward to with excitement. Viacom18, LaLiga’s official broadcaster in India, has come forward with several exciting programming initiatives to enhance the viewing experience. The El Clasico will feature commentary in two languages: English and Hindi and will be available across a slew of platforms, including an FTA sports channel, Sport18 Khel to reach each and every fan across the continent.
Jose Antonio Cachaza, Managing Director, LaLiga India, said, “Over the years, Indian fans have shown immense love for El Clasico, and we’re excited to be working with Viacom18 to increase accessibility for this blockbuster fixture. El Clasico is more than just a football match, it is a cultural link that unites football fans across the world. The added offerings of Hindi commentary and free access to the match are certainly going to help us take LaLiga to fans across markets in India.”