NOVA IVF Fertility Witnesses over 30k new couples seeking fertility assessment as it continues to help aspiring parents on their fertility treatment journey amid a pandemic

NOVA IVF Fertility Witnesses over 30k new couples seeking fertility assessment as it continues to help aspiring parents on their fertility treatment journey amid a pandemic

While the pandemic has disrupted normal lives, we all have learnt our lessons and ways to continue and cope with our lives in the new normal. Couples who were postponing fertility treatments were faced with a tough predicament due to rising covid cases and lockdowns as IVF was an elective procedure. Now that pandemic is here to stay for a while, couples have resumed their fertility assessments and treatments and are moving towards achieving their dream of becoming parents.

Nova IVF Fertility Clinic has witnessed over 30,000 new couples apart from the already existing ones, who have come forth for their fertility assessment and IVF treatments. Over 100 couples who were tested COVID positive, resumed their treatment post recovery and 40 of these couples have already embarked on the journey of conception after successful fertility treatments at Nova IVF. With the ongoing vaccine drives people are slowly recovering from the pandemic, planning to go on with their routine and normal schedule by taking the right kind of precautions and following safety norms.

Mr Shobhit Agarwal, CEO, Nova IVF Fertility said, “As one of India’s leading IVF chains we believe in the utmost safety of our patients. With all our 35 centres following Covid appropriate behaviour and almost all our employees vaccinated, we aim to increase and improve the accessibility of fertility treatments to every couple in India, who is aspiring for parenthood. Couples are now coming to the realization that the pandemic is here to stay, and fertility treatments are time-sensitive procedures and should not be postponed. We are witnessing a surge across all our centres and see a massive demand coming from tier 2 markets as well. At Nova IVF Fertility, we have witnessed 65% of positive pregnancies amongst the couples with over 2,000 live births and still counting during the pandemic”

The pandemic has proved that although fertility treatments could be postponed or canceled, the desire of fulfilling families remains the same amongst all couples across the country who have now come forth to begin their fertility treatments. Individuals are understanding and learning to cope with the pandemic and they have also understood the importance of time in the case of fertility treatments especially among the advanced age group. The fertility sector is driven to keep improving healthcare infrastructure and rising availability of modern healthcare facilities at reasonable prices for all. India IVF services market was valued at $478.2 million in 2018 and is estimated to reach $1,453.0 million by 2026, registering a CAGR of 14.7% during the analysis period.

Neel Achary

Neel Achary

Neel Achary is the Editor of Business News This Week, He has 20+ years of experience in digital marketing, business consulting. He holds a master's degree in Economics.

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