Channelplay Enhances Bombay Banta’s Offline Sales and Distribution Network Across India
Gurgaon, 31st January 2025 – Channelplay, a leading retail distribution and sales management solutions provider, has been entrusted with the responsibility of launching and scaling the offline distribution of Bombay Banta in the Indian market. The initiative will commence in the Delhi NCR region, leveraging a combination of direct and indirect distribution models to service small and mid-sized retail outlets effectively.
This partnership marks a significant milestone in Bombay Banta’s journey to expand its footprint in India, bringing its innovative and refreshing offerings to a broader audience. With Channelplay’s extensive expertise and cutting-edge technology platform, 1Channel, the distribution strategy is poised for efficiency, transparency, and scalability.
Channel, Channelplay’s flagship technology platform, will serve as the backbone of this initiative, ensuring seamless operations across the supply chain. Known for its robust capabilities in retail distribution management, the platform enables real-time monitoring, data-driven decision-making, and enhanced collaboration between stakeholders, making it the ideal tool to support Bombay Banta’s growth aspirations.
Mr. Lakshya Das, Senior Vice President at Channelplay, says, “I am very excited about the opportunities in the mocktail market in India. This sales and offline distribution partnership between Bombay Banta and Channelplay is a significant step forward for both organizations. It combines Bombay Banta’s innovative product offering with Channelplay’s proven expertise in retail distribution. Together, we aim to deliver refreshing value not only to consumers but also to our channel partners, creating a win-win for all stakeholders,”
Akkshita Malhotra, Co-Founder & Director, Bombay Banta added, “This partnership with Channelplay is a pivotal moment for Bombay Banta as we take our brand to the next level in the Indian market. With Channelplay’s extensive expertise in offline distribution and their innovative technology platform, we are confident in our ability to reach small and mid-sized retail outlets effectively. Together, we aim to offer a refreshing and exciting product to our consumers while creating strong value for our channel partners,”
The collaboration between Channelplay and Bombay Banta represents a strategic alliance aimed at transforming the offline distribution landscape for innovative beverage products in India. With Channelplay’s years of industry expertise, cutting-edge technology, and a commitment to operational excellence, coupled with Bombay Banta’s refreshing and unique offerings, this partnership is poised to create significant value for consumers and channel partners alike.