A Sweet Take on Intimacy: Leezu’s and Bombay Sweetshop Come Together This Valentine’s
New Delhi, Jan 29: Sexual wellness brand Leezu’s teams up with cult-favourite Bombay Sweet Shop to present DilBar, a Valentine’s collaboration that feels as indulgent as it is intimate.
Sexual wellness brand Leezu’s has partnered with cult dessert label Bombay Sweet Shop this Valentine’s Day to launch Dil-Bar, a limited-edition chocolate bar. The collaboration brings together indulgence and intimacy, drawing inspiration from Leezu’s cult-favourite Dilbar massager. Rooted in a distinctly Indian sensibility, Dil-Bar celebrates pleasure in a playful yet thoughtful way, reinforcing the idea that indulgence can be both joyful and guilt-free.
The DilBar itself is pure indulgence. It starts with a crisp, melt-in-your-mouth patissa base, layered with strawberry caramel and topped with luscious strawberry cheesecake made using frozen strawberries and silky strawberry mascarpone. The final flourish? A generous dunk in rich dark chocolate.
“At the heart of this collaboration is Hanna, my co-founder,” says Leeza Mangaldas, co-founder of Leezu’s. “She honestly made this happen. We’re both massive fans of Bombay Sweet Shop chocolates. When we launched our Dilbar massager, Yash thought the name was too cool and that it also needed to be a chocolate bar. Valentine’s Day felt like the perfect excuse to actually make it real. With chocolates and toys, fill yourself with joy!”
For Yash Bhanage, co-founder of Bombay Sweet Shop, the collaboration felt instinctive. “What I love about Leezu’s is how unapologetic, joyful, and desi the brand is,” he says. “That’s something we deeply relate to. At Bombay Sweet Shop, we’re constantly taking traditional mithais and giving them a modern twist, without losing their soul. Leezu’s does the same with conversations around pleasure. It felt like we were speaking the same language.”
Running from January 24 to February 14, the collaboration offers customers a little extra delight on both sides. Shoppers on the Leezu’s website will receive Bombay Sweet Shop chocolates as a complimentary gift with their purchases, while Bombay Sweet Shop customers will receive Leezu’s Tann Mann Dil playing cards, inviting moments of play, curiosity, and connection.
By blending sweetness with sensuality, Leezu’s and Bombay Sweet Shop reimagine Valentine’s Day not as a performance, but as an experience, rooted in comfort, curiosity, and shared pleasure.