Amethyst Presents PÉRO X HELLO KITTY: A Fashion Extravaganza on April 1-3, 2025

She makes friends wherever she goes, spreading love and happiness. It’s almost a joyful union that was destined to happen, when she finally meets someone exactly like her… separated by time and space… but connected by heart.

On her 50th Anniversary, beloved Hello Kitty is happiest to meet her new friend – p é r o, and it all began with a simple Hello!

What makes this friendship extra special is the fact that both Hello Kitty and p é r o live life through three simple rules:

• To be loved, you need to be nice to others
• Human connection matters.
• Everyone should get along with one another.

Together, at last p é r o and Hello Kitty will embark on a once-in-a-lifetime journey discovering all the nicest and most joyful things – big and small with their collaboration HELLO p é r o!

Sweeter than the apples that Hello Kitty loves, they both have been creating something special for spring – summer’ 25, a season that combines their similar worlds that are innocent, joyous, and timeless.

HELLO p é r o featuring everyday favourites of Hello Kitty, like cherries, strawberries, apples, creamy cupcakes, milk cartons, and of course Hello Kitty herself, are realised through p é r o’s design vocabulary as textiles and techniques on the garments.

Playfulness of Japanese Harajuku Street style and incorporating it with Hello Kitty’s favourite pinks, reds, blues, and sunshine yellow, add to the vibrancy and colour palette of the shirts, trousers, dresses, skirts, and jackets. Making this season even more special are the Hello Kitty charms, socks, bags, hats, and rumāls (handkerchiefs).

Their collective love for nostalgia led p é r o and Hello Kitty to develop a new concept called “Cottage Core Kawaii” which combines the charming cottage core and grandma core aesthetics of bedsheets from Calcutta, Hungary and Europe with delicate laces, embroidery and prints.

The print explorations feature dainty Japanese flora and solid nautical sailor stripes and their surface ornamentations burst with joy as they play with embroidered beadwork, fabric origami, tassels, hand crochet, appliqué, patchwork, and custom-shaped wooden buttons.

The season’s textiles include Chanderi from Madhya Pradesh, ‘Mashru’ from Gujarat, gabardine and taffeta silks from southern India, and transparent and lightweight stripes woven in Benaras. Additionally, linen and gauze-like solid fabrics with contrast selvedge, and Jamdani were developed in association with weavers from West Bengal. Crochet continues to be an important part, wherein like every season a fresh take is taken on old-school techniques.

Making this season even more special are the Hello Kitty charms, socks, bags, hats, and rumāls (handkerchiefs) crafted by p é r o, each evoking unimaginable happiness.

Sanrio and p é r o share their thoughts on this exclusive collaboration:

“We see immense potential in the Indian market and are excited about building stronger connections with Indian consumers. India’s rich history and vibrant culture provide the perfect foundation for Sanrio’s brands to thrive. We look forward to achieving this growth by collaborating with exceptional partners like Péro.”

Kiyoshi Saito Managing Director of Sanrio Company, Ltd. “Sanrio partners exclusively with brands that share our core values of friendship and kindness. We are thrilled to partner with Péro on one of our first collaborations in India, as they truly understand the essence of the Hello Kitty brand and its universe.”

Silvia Figini COO Sanrio – EMEA, India and Oceania, Mr Men – Worldwide “I am so happy to celebrate péro’s 15th anniversary with this special collaboration with Sanrio on the occasion of Hello Kitty’s 50th anniversary.Together, péro and Hello Kitty will embark on a once-in-a-lifetime journey discovering all the nicest and most joyful things–big and small with our collaboration ‘HELLO péro!’ This collection is a celebration of our collective childhood nostalgia that is reinterpreted in our own whimsical style–a mix of exquisite Indian craftsmanship with the playfulness of Japanese Harajuku Street style.”

Aneeth Arora p é r o

This exceptional p é r o x Hello Kitty collaboration is put together and managed by Dream Theatre, Sanrio’s licensing agency in India.