AshokVistas by Peninsula Land: One of its kind Launch with Complete Sell-Out on Day One

Mumbai, 23rd January, 2025 – Peninsula Land Limited (PLL) proudly announces the resounding success of the launch of its project, AshokVistas by ‘Peninsula Land’, held on 18th January at Gahunje, Pune. The event, themed “Your Canvas, Your Eden”, witnessed an overwhelming response, with the entire project inventory of ~120 plots launched on 18th January getting sold out within few hours.

The sell-out is a testament to the capabilities PLL has built in the category of plotted developments with a journey that began six years ago, spanning successful projects across Goa, Nashik, Lonavala and Pune. With nearly 50 acres of residential, retail, and plotted developments, Peninsula Land has been instrumental in transforming Gahunje. AshokVistas’s 7-acre project now serves as the grand finale to this landmark Gahunje series.

Speaking about the launch, Mr. Nandan Piramal, COO, Peninsula Land Limited stated, “The launch of AshokVistas marks a significant milestone in our plotted journey, which began six years ago with successful developments across Maharashtra and Goa. The overwhelming response to this project is a testament to the trust our customers place in us and the equity we have built in Pune over the years. Building on this legacy, we are committed to delivering more such projects that reflect our dedication to creating exceptional experiences for our customers.”

Bespoke Launch Experience

The AshokVistas launch was a by-invitation-only event, meticulously crafted for an exclusive audience. Tailored for the discerning few who prioritize long-term value and future-oriented investments. To offer a unique touch, attendees were treated to a series of curated experiences that made the event stand out from typical real estate launches.

Zone 1: The AshokVistas Experience Zone offered potential buyers an exclusive, immersive experience, giving them a taste of the lifestyle AshokVistas promises. Designed to evoke the feeling of living in a bespoke Eden, it highlighted the project’s unique fusion of natural beauty and modern conveniences, enhanced by cutting-edge technology to bring the vision to life.

Zone 2: The Community Impact Zone added a meaningful touch to the event. This zone featured a specially curated hamper for AshokVistas buyers, created in collaboration with various partner NGOs. Beyond a token of appreciation, this initiative highlighted Peninsula Land’s commitment to community development. By purchasing a plot, attendees not only secured a valuable asset but also contributed to the betterment of these communities.

Zone 3: Urvi Ashok Piramal Foundation (UAPF) Display, further emphasized PLL’s dedication to social causes. UAPF, the primary NGO partner, had a dedicated display showcasing their products. The zone also featured a block-painting activity, allowing attendees to engage and stay occupied while waiting, fostering a sense of involvement and creativity.

Zone 4: The Canvas of Dreams showcased four massive paintings created by renowned local artists, each depicting their vision of an ideal dream home as part of a promotional event. These stunning works reinforced the campaign’s tagline—“Your Canvas, Your Eden”—and celebrated the individuality and creativity of homeowners. This activity highlighted Peninsula Land’s philosophy of empowering buyers to design their unique sanctuaries, blending luxury living with the beauty of nature.

A Seamless and Transparent Sales Process

The AshokVistas launch stood apart from the usual chaos of real estate events, offering a thoughtfully curated and customer-centric process. Designed to ensure ease and transparency, the event featured a digitized plot layout display that provided real-time inventory updates, allowing buyers to make confident and informed decisions. The seamless and comfortable purchasing experience highlighted PLL’s dedication to putting the customer first.

The Journey Ahead

Looking ahead, Peninsula Land is set to further enhance its plotted development portfolio with projects that offer flexibility, investment potential, and hassle-free development at sought after locations. These upcoming developments will continue to uphold the brand’s legacy of trust, quality, and innovation, providing customers with opportunities to create their dream spaces.