Ayekart joins hands with Indo-American Business Chamber of SME – UP State; Aims to empower and uplift MSME’s, SME’s and farmer community

India, 27 th July 2022: Ayekart, a fintech start-up that is empowering traditional businesses and
farmers’ communities in India, undertakes a memorandum of understanding with Indo-American
Business Chamber of SME – UP State. The MOU is signed in order to establish a strategic
collaboration between both parties in developing a partnership to help MSMEs, SME and
Farmers community. Furthermore, the partnership enables the chapter to leverage multiple
services like finance, technology, upstream and downstream linkages, domestic as well as global
trade opportunities, and digital presence among others.
The MSMEs sector has become a major contributor to the socio-economic development of India.
The sector contributes vastly to the Gross Domestic Product (GDP) of the country and exports. It has
gained significant importance due to its contribution to entrepreneurship development, especially in
semi-urban and rural areas of India. As per IBEF (India Brand Equity Foundation) the number of
MSMEs in India increased by a CAGR of 18.5% from 2019 to 2020. MSMEs are rapidly adopting
digitization. The rise in digital adoption further enhances the growth of the sector.
Explaining the objective of this MOU, Mr. Debarshi Dutta, Co-Founder & CEO, Ayekart said, “We
are delighted to announce the signing of the MOU with AICOC. Here at Ayekart, our ambition is to
grow the business by assessing the MSMEs and agricultural sector at large. One of our key mottos is
to digitize the supply and Agri value chain of India. This partnership will provide reliable assistance
and support to small producers, entrepreneurs, merchants, and retailers facing challenges due to fast-changing

business environment in the digital world. We are also providing tailored services, easily
accessible resources, and a simplified network to traditional businesses and farmer community in India
thus uplifting their productivity, efficiency, and income.”
The said will be leveraged through FPO’s, distributors, and other stakeholders to improve
productivity as well as efficiency and various other linkages such as marketing, processing, finances,

and technology. Indo-American Business Chamber of SME – UP State is a non-governmental trade

organisation that focuses on strengthening the Indian industry and its ecosystem. The
organisation pivots on technological advancement, a knowledge-based economy, improved industry
standards, and promotes domestic and international businesses.
Thus, the partnership between Ayekart and the Indo-American Business Chamber of SME will also
support the traditional businesses and agricultural sector by providing finances and offering
tailored services in the new digital landscape.
Indo American Business Chapter of SMEs is dedicated to strengthening the entire SME ecosystem
through technological advancement, improving industry standards, enabling ease of doing business,

and taking initiatives toward promoting domestic and global business. Adding to this, The
President of Indo-American Business Chapter of SME – Uttar Pradesh Chapter, D.P. Singh said,

“The collaboration would be helpful in resolving the inherent issues of finance and
technology that SMEs are grappling with in today’s competitive markets. Our partnership with
Ayekart would be instrumental in tapping the domestic and global value chains, that SMEs are
striving to operate in. Ayekart exemplifies the technology partner we would prefer to work with as
they have a thorough understanding of the entire MSME ecosystem and their tech solutions offer
a variety of services like access to finance, a wider marketplace, and connectivity for the entire value chain
through a single digital platform. For Ayekart, this partnership status would enhance the scope for
advancing further in global markets and create more opportunities for export and import. We look
forward to working as trusted partners in strengthening the MSMEs and traditional businesses in the
years ahead.”
This partnership opens up immense opportunities for the traditional businesses, MSMEs, Agri-
Businesses, Farmer Collectives (FPOs/FPCs/Co-operatives, etc.) supported by SME Chapter as well
as Ayekart. As a fast-growing PaaS, Ayekart brings an integrated digital platform as an end-to-end
and one-stop solution for plugging the gaps in the supply chain. With the tech-solution like Ayekart
His, B2B app, mini-ERP, B2C app, Ayekart pave the way for the traditional businesses in new
digital landscape, providing them an opportunity to be at par with e-tailers and new-age business
by offering supply chain financing, tech solutions to enter the digital landscape, and connectivity to
a larger network of buyers, suppliers, distributors, retailers, and other stakeholders in the value
chain.