Growth in Creative Learning: AAFT Commends Prahlad Kakar’s Appointment as Advisor
Noida 11th March 2025: AAFT is gearing up to onboard Mr. Prahlad Kakar, a prolific ad filmmaker as the Industry Advisor of the School of Advertising, PR and Events. Renowned for his strokes of absolute creative genius and game-changing campaigns, Mr. Kakar has been instrumental in giving the Indian advertising industry the shape it has today. Bringing his decade’s worth of experience to AAFT, he will be mentoring and inspiring the next generation of media professionals. Mr. Kakar has been the mind behind some of the most iconic Indian commercials. His legendary Pepsi campaigns with greats like Sachin Tendulkar and Amitabh Bachchan – including the famous, “Yehi Hai Right Choice Baby! Aha!” – bolstered his reputation as an ad film maker, ushering him to the forefront of advertising. He also has created other memorable campaigns, such as “The Zing Thing” for Gold Spot, “2 minutes!” for Maggi Noodles, “Ting Ting Ti Ting” for Britannia Biscuits, “Zor Ka Jhatka” for Limca, and “It’s Different” for Maggi Ketchup. His commercials have also been nominated at the prestigious Cannes Lions Festival. Recognizing the mark he has made on the industry, he was honored with a Lifetime Achievement Award by the IAAFA.
At AAFT, he will bring his passion for storytelling, his sharp industry insights and his endless experience to help students understand the application of their theoretical knowledge in real life. His appointment ensures the rise of a new generation of creative minds who don’t just know the craft but understand how to push boundaries, think differently and stand out from the crowd.
Mr. Kakar on joining AAFT as Industry Advisor of the School of Advertising, PR and Events said, “Advertising, Brand Building is a billion-dollar industry, and it is not just about selling a product but also about building connections and engaging with customers. At AAFT, I aim to educate and empower newcomers, equipping them with knowledge in storytelling, branding and public relations. This industry is evolving every day, and my goal is to nurture innovation among young minds in the field of advertising.”
Akshay Marwah, CEO of AAFT, shared, “We are delighted to have Mr. Prahlad Kakar as the Industry Advisor for the School of Advertising, PR & Events at AAFT. He is a visionary who has been behind the conception of some iconic advertising campaigns in India. Having spent years in creative work and industry, Mr. Kakar provides AAFT with a dynamic perspective and the opportunity to truly change the advertising game. With him joining as industry advisor, we are sure AAFT shall experience new highs in this arena, giving students an unparalleled opportunity to learn from a man respected and regarded as one of the most transformative figures in Indian advertising.”
With an illustrious 33-year legacy, At AAFT, creativity and practicality is the central focus of the curriculum and the institution’s priorities nurturing a vision in aspiring students that enables them to leave a mark in the industry. AAFT is proud to add his name to its esteemed faculty, with his leadership set to change the future of advertising in the nation.