Relaxo Unveils Experience Store for Sparx, Introduces Doorstep Delivery Service

New Delhi, February 10, 2024: Sparx, the vibrant footwear brand under Relaxo Footwears Limited, proudly inaugurates its experience store, redefining the retail landscape for footwear enthusiasts. Situated at Vegas Mall, Dwarka, this experience store marks a significant milestone in Sparx’s journey, aiming to establish itself as the preferred brand for all consumers.

(L-R)Mr. Nitin Dua, Mr. Ritesh Kumar Dua, Mr Ramesh Kumar, MD, Relaxo Footwears, and Mr Gaurav Dua at the Grand opening of India's first experience store of Sparx at Vegas Mall in Delhi 1

On grand opening of Sparx’s new store, Mr. Ramesh Kumar Dua, Managing Director of Relaxo Footwears Ltd stated, “We are delighted to inaugurate Sparx’s experience store, that would offer unparalleled convenience and choice to our customers. This milestone underscores Relaxo’s strategic shift towards premium categories, demonstrating our focus upon driving positive change in the footwear industry. With Sparx, we are turning the journey of buying a footwear into an experience.” Sparx is offering customers the opportunity to visit the store and hand-pick their desired pair of shoes. These preferences are then swiftly delivered to any location Delhi/NCR, reflecting our dedication to seamless shopping and doorstep product delivery.

Mr. Gaurav Dua, Executive Director of Relaxo Footwears Ltd, emphasised the significance of the Sparx Experience Store launch, marking the brand’s first step towards premiumisation. He remarked, “The experience store will showcase the finest selection of Sparx products under one roof, providing an interactive experience for the youth to connect with our brand. Overall, this would set the standards high for footwear buying experience in the industry.”

India's First Experience Store of Sparx 2

As Sparx ventures into the vertical of premium footwear, the brand has reaffirmed its emphasis upon excellence. The experience store reflects Relaxo’s relentless emphasis on quality, craftsmanship, and innovation. By expanding its product portfolio and enhancing the retail experience, Sparx aims to upscale its brand presence and cater to the ever-growing preferences of consumers.

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