Samsung Launches 2023 Lineup of Crystal 4K iSmart UHD TV with Multiple Flagship TV

Samsung Launches 2023 Lineup of Crystal 4K iSmart UHD TV with Multiple Flagship TVGurugram, 18th, May 2023Samsung, India’s largest consumer electronics brand, today announced its new lineup of Crystal 4K iSmart UHD TV in India that celebrates the fusion of advanced technology and affordability. This range comes with flagship TV features such as Built-in IoT Hub with Calm Onboarding, IoT Sensor for brightness adjustment, Video Calling with a SlimFit camera, and more. It offers an unparalleled visual experience with One Billion True Colors, combining crystal-clear picture quality with innovative smart features to deliver an immersive home entertainment experience.

Available on online platforms such as Amazon, Flipkart & Samsung Shop, the new lineup is a perfect purchase for consumers looking to experience latest TV innovation on a budget.

Starting at INR 33,990, the new lineup is engineered to elevate the content viewing experience of consumers with Crystal Processor 4K that can upscale lower-resolution content and enhance colors with a brilliant blend of mesmerizing display, captivating sound, and smart features. Besides these, PurColor enables the TV to express a huge range of colors for optimal picture performance for an immersive viewing experience.

In line with modern needs to stay connected with family and colleagues over video calls, the new range of Crystal 4K iSmart UHD TVs come with a Video Calling feature with SlimFit Cam. Consumers can enjoy video calling or web conferences on the TV screen with an easy-to-use SlimFit Cam (TV webcam) that can be attached without compromising the TV’s design or viewing experience.

The new lineup comes with built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light to automatically adjust brightness. Calm Onboarding seamlessly syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections.

“There is an unprecedented demand for superior in-home entertainment wherein modern Indian consumers want spectacular picture quality, immersive sound, an unparalleled gaming experience, and technologies that enable connected living with great ease. Our new Crystal 4K iSmart UHD TVs not only meet these requirements but also offer premium flagship features such as built-in IoT-Hub with Calm Onboarding, video calling with SlimFit Cam, Object Tracking Sound (OTS) Lite for a cinematic 3D sound experience, and much more. We are positive that this latest lineup will be loved by our consumers and will further reinforce our market leadership in the TV segment,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Crystal 4K iSmart UHD TVs also feature Smart Hub, the centerpiece of the connected experience that brings together Entertainment, Gaming, and Ambient options all in one place. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service that offers 100 channels in India.

That’s not all, the TV is a paradise for gamers as it comes with the Auto Game Mode and Motion Xcelerator features, which allow faster frame transition and low latency for the ultimate gaming experience. The television also has multiple modes such as Smart work, Gaming, and Smart Watching, which can help users have the Connected Living experience to the fullest.

Powered by Crystal technology, the TV boasts the best-in-segment features such as One Billion True Colors for a realistic representation of every color, HDR10+ for crisp visual details even in dark scenes and 3-Side Bezel-Less Design for an immersive viewing experience. In addition, the Crystal 4K UHD TVs come with Q-Symphony, OTS Lite, and Adaptive Sound Technology for users to enjoy a dynamic and riveting sound ecosystem. Designed to deliver vivid, life-like colors and theatrical sound experience, the television is ideal for consumers to binge-watch in 4K resolution.

For the modern lifestyles of consumers that prefer minimal designs even in electronic products, the 2023 lineup of Crystal 4K iSmart UHD TV 2023 is an apt choice. Its sleek and ultra-slim design with a bezel-less screen maximizes the viewing area for an immersive edge-to-edge display and seamlessly blends into any living space. Furthermore, the TV supports various smart features, multiple connectivity options, and compatibility with popular streaming services, making it an ideal centerpiece for a modern smart home.

Price and Availability

Samsung’s new Crystal 4K UHD TV will come in multiple screen sizes ranging from 43 inch to 65 inch, with prices ranging between INR 33,990 and INR 71,990. The new lineup will be available online on Amazon, Flipkart & Samsung Shop.

Consumers can avail a 12-month no-cost EMI from leading banks while purchasing the TV.

Highlighting the new features of the television:


With PurColor, users can transcend to their favorite content by enjoying life-like colors on the screen. The new feature enables the TV to express a huge range of colors for optimal picture performance and an immersive viewing experience. With One Billion True Colors, this technology brings reality to the TV screen, with existing colors being represented in their natural state.

Crystal Processor 4K

Crystal UHD is equipped with the powerful Crystal Processor 4K, which precisely maps every shade of color with a 16-bit 3D Color Mapping algorithm and analyzes various data to adaptively optimize the picture for a lifelike 4K resolution with Adaptive 4K Upscaling.

OTS Lite

OTS Lite (Object Tracking Sound Lite) provides two virtual top speakers made with Samsung’s AI algorithms, allowing consumers to feel the motions inside every scene with both their eyes and ears simultaneously. There is no need for additional speakers to enjoy the cinematic 3D sound as they already have one that comes out from the two virtual speakers at the top. It has an object-tracking sound that tracks the movement of things on the screen and produces sound in locations that match what the viewer sees on screen using multi-channel speakers, delivering a dynamic 3D-like sound experience with the Dolby Digital Plus.


Consumers can surround themselves with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effects without muting TV speakers.

Key smart features of the television:

Video calling with SlimFit Cam
Connect your video call applications to you screen and spend time with your loved ones on the big screen.

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and center, so consumers spend less time searching and more time streaming movies, shows, and other content they enjoy. The smart hub provides content that fits the taste of the consumer within a few seconds and plays it. All the content you want is in one Full screen; experience a personalized smart hub that perfectly suits your preference. It offers content forward experience tailored to various TV experiences, and improved accessibility to features.

Calm Onboarding

Consumers don’t have to connect devices one by one to use SmartThings anymore. Samsung Smart TV can now detect and connect to Samsung devices with Calm Technology without any hassles. TV can now detect and connect to other Smart devices automatically with Calm Technology. No manual connection is needed.

IoT Sensor (Light Sensor)

Light sensor detects changes in illuminance on seven levels and adjust the brightness to optimize the viewing environment.

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