Unlocking Dreams: ONDC’s first brand film celebrates the spirit of Indian entrepreneurship

New Delhi, 29 January 2024: ONDC (Open Network for Digital Commerce) is thrilled to present its debut brand film, “ONDC Network par ab har business ke liye Bharat khulega” a celebration of the boundless dreams and aspirations of Indians in the new era of digital commerce.

The film, released ahead of Republic Day, serves as a testament to ONDC’s commitment to empowering aspiring entrepreneurs and fostering the growth of existing businesses without constraints. It envisions a world where anyone with a dream can thrive, breaking free from traditional limitations and embracing limitless opportunities provided by the Open Network. The film further enhances ONDC’s commitment towards #vocalforlocal, especially supporting women entrepreneurs.

Set against the backdrop of India’s diverse landscapes, the 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life. From the local street diya seller to the artisan crafting locks in Aligarh, from the neighborhood kirana shop owner to the creator of tangy Rajasthani pickles, and from a bridal boutique proprietor to an independent cab driver – the film encapsulates the spirit of a thriving India fueled by inclusive, interoperable and unbundled nature of the Open Network.

“ONDC is the foundation of a thriving ecosystem where both established and emerging businesses can aspire for sky-high goals and realize their entrepreneurial dreams, bound only by the limits of their imagination. By tapping into the Open Network, businesses and entrepreneurs can expand without boundaries and maximize their value creation. Our first brand film celebrates this spirit of boundless aspirations and inclusive growth,” said Shireesh Joshi, CBO, ONDC.

With ONDC as a catalyst, the film presents a narrative of breaking barriers, fostering connections, and creating a symphony of opportunities that enable small businesses and individual entrepreneurs to transcend local boundaries and reach a nationwide and even a global audience. The film expresses this with an expression that we hope becomes a rallying cry for everyone connected with the ONDC Network now and in months to come.

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