Actor Vijay Deverakonda is entering the skincare space with Unhype, a new functional skincare brand co-founded and co–built by him for young India. Built around the philosophy “No BS. Only what works.”,the brand focuses on making everyday skincare straightforward, accessible and relevant to Indian skin and conditions. Deverakonda’s involvement goes beyond being the face of the brand. He joined forces with a team that has its own R&D and manufacturing facilities and was involved in the development process, from working on formulations to testing and refining them. He personally tried every version on his own skin for nine months before the launch.
Vijay Deverakonda said, “A year ago, I met a team that had its own R&D and manufacturing facilities, and what stood out to me was that they wanted me to be involved in building the brand, not just be the face of it. That’s what made me want to come on board. We spent months working on the formulations, testing and refining them, and I personally tried every version on my own skin for nine months. We wanted to create high-quality products that are effective, simple to use and affordable, without all the unnecessary hype around skincare. For me, the idea was to make skincare easy and something people can start incorporating into their routine from a young age.”
Designed for consumers aged 18 to 30, Unhype is a unisex skincare brand built around everyday skincare needs. The brand addresses the complexity often associated with skincare through focused simple routines, with products developed for Indian conditions including heat, humidity, sweat, sun, pollution and hard water. At launch, Unhype will introduce two VD Signature Routines, each comprising three essential steps: Face wash, moisturiser and sunscreen. The Acne Safe routine is designed for oily, acne-prone skin, while the Brightening routine focuses on tan and dullness.
The formulations are backed by science and research, with testing and certification through independent third-party laboratories, alongside real-user testing. The sunscreen uses new-generation UV filters and has been developed with Indian skin tones and conditions in mind. Unhype will launch online, with pre-booking opening on 11 September 2026 and the routines scheduled to begin shipping by 21 September 2026. The launch will follow a product-first approach, allowing the products and consumer experience to lead the conversation. With Unhype, Vijay Deverakonda takes an active role in building a consumer brand from the ground up, bringing together his personal experience with skincare and the team’s R&D and manufacturing capabilities.
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