Lovemysmile Selected As Field Immersion Project Partner For Harvard Business School


National, 15th May 2023: LoveMySmile, a brand dedicated to enhancing people’s smiles — recently had the opportunity to host a team of students from Harvard Business School in New Delhi for one week as part of a required course called the FIELD Immersion. LoveMySmile is one of the 171 FIELD Immersion Project Partners spanning 15 cities in 15 states. Together these Partners combined to host more than 1,000 Harvard Business School students in all.

LoveMySmile’s project revolves around designing an engagement module that would help the brand to engage customers throughout the journey, who use their aligners diligently and build successful habits with the product resulting in the best outcomes.

Amarinder Singh, CEO, LoveMySmile, says “LoveMySmile is proud to associate with Harvard Business School for the field immersion project. We’ve always identified ourselves as an innovative solution provider with emphasis upon grassroots level execution and continuous learning along the way and I hope the same would surely help the HBS interns to excel at their respective module.”

The FIELD Immersion is a course designed to strengthen and develop students’ ability to manage and operate effectively in a variety of business contexts. LoveMySmile executives have been working with the team remotely in the months leading up to their arrival. While there, the students pitch their ideas to the leadership team, conducting field research with consumers around Delhi and presenting their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to ’learn by doing through the challenge of introducing a new product, service, or customer experience for their Partner company. This requires students to also focus on building contextual intelligence and team effectiveness skills while delivering value in an unfamiliar context.

Harvard is quick to acknowledge that this important learning experience would not be possible without the Project Partners.

“We are extremely grateful to LoveMySmile and all the FIELD Immersion Project Partners organizations for all they do on behalf of our students,” said Carrie Elkins, Professor of Business Administration and Faculty Chair for the FIELD Immersion. “The students benefit immeasurably from this experience and we hope the partner organizations do as well.”

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