Biggest Aerial Action Film ‘Fighter’ Launches Exclusive Merchandise Line


Mumbai, 20th January 2024: In anticipation of the much-awaited release of India’s Biggest Aerial Action Film, ‘Fighter,‘ the production team is thrilled to announce the launch of its own merchandise line. Collaborating with prominent platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, ‘Fighter’ introduces an extensive range of exclusive merchandise to delight fans and enthusiasts alike.

The strategic partnership with renowned platforms is designed to transcend the cinematic experience and provide fans with an immersive connection to the world of ‘Fighter.’ The merchandise line encompasses a diverse array of offerings, ranging from trendy apparel and accessories to coveted collectibles and memorabilia.

Ajit Andhare, COO, Viacom18 Studios, shared “We are thrilled to bring the captivating world of ‘Fighter’ to life beyond the screen. Delighted to partner with multiple platforms for ‘Fighter’s’ exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’.”

“This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work,” shared Ajit Andhare, COO, Viacom18 Studios.

The merchandise line is a testament to ‘Fighter’s’ commitment to delivering an unparalleled cinematic experience. Fans can now not only witness the heart-pounding action on the big screen but also carry a piece of the ‘Fighter’ legacy in their daily lives through these specially curated items.

Prepare to be part of the ‘Fighter’ universe both on and off the screen. Stay tuned for the theatrical release of ‘Fighter’ on January 25th, 2024, and gear up to own a piece of this cinematic brilliance through the exclusive merchandise line.

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