The Fashion Jewellery Dazzles in Chennai, Shillong, and Kanpur, Shoppers Stop within a week

Pune, 09/04/2024: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, strategically launched Gargi Shop-in-Shop (S-I-S) at Shoppers Stop in three key locations across India in just a week. This strategic expansion marks Gargi’s entry into Chennai (Tamil Nadu), Shillong (Meghalaya), and Kanpur (Uttar Pradesh), further solidifying its footprint in the Indian fashion landscape. The brand is now present across 18 locations, strategically positioned across 10 bustling metro cities and six states.

Chennai Gargi SIS store -Shoppers Stop (1)

The Indian fashion jewellery market is set to reach 2,126.3 million by 2027, registering a CAGR of 7.0% from 2019 to 2027. With its expansion, amazing collection of jewellery, and recent launches, Gargi is set to capture a major portion of this market share going forward.

Since its inception in December 2021, Gargi has consistently surpassed milestones, culminating in an extraordinary feat by the end of 2023, delivering over 1700% returns for investors. In FY’24, Gargi continues its stellar trajectory, surpassing annual projections and demonstrating robust growth.

Gargi, renowned for its signature collection, brings to these vibrant cities a range of fashion jewellery crafted with 92.5% sterling silver, premium brass, and dazzling diamonds. Each piece is a unique blend of elegance and style, designed to capture the essence of every woman. This rapid expansion underscores Gargi’s unwavering commitment to providing discerning customers across the nation with access to top-tier fashion jewellery and unparalleled shopping experiences.

Speaking about the recent expansion, Aditya Modak, Co-founder of Gargi by PNGS, said, “We are thrilled with our rapid expansion into new territories, setting the stage for an exhilarating brand presence in 2024. Our mission is to continue reaching more customers and offering them our distinctive, high-quality jewellery pieces at affordable prices. We warmly welcome the communities of Kanpur, Chennai, Shillong, and nearby regions to explore our offerings and anticipate strategically launching more such stores across various territories.”

Gargi, named after Goddess Durga, embodies beauty, integrity, and scholarship. Inspired by the ancient scholar from the Ramayana, Gargi’s creations evoke a sense of grace and courage. Gargi thrives under the legacy of the nearly two-century-old brand P N Gadgil & Sons, which is known for operational excellence and quality. It upholds these standards while forging its path in the fashion jewellery industry.

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