New Campaign Launch | DOVE INDIA UNVEILS A LIMITED-EDITION COLLECTION INSPIRED BY NETFLIX’S BRIDGERTON SHOW
Feb 11: Dove, the iconic personal care brand, has partnered with the global phenomenon Bridgerton — from Netflix and Shondaland — to launch a new limited-edition collection in celebration of the show’s highly anticipated Season 4, premiering on January 29, 2026.
The Dove x Bridgerton Limited-Edition Collection transforms everyday self-care rituals into moments of royal indulgence, featuring two enchanting fragrances, nourishing formulas, and bespoke packaging inspired by the romance, mystery, and opulence of the Ton. The collaboration honors women who embrace authenticity and redefine beauty on their own terms, blending global pop culture with Dove’s real beauty ethos.
Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited, said:
“This collaboration reflects a larger shift in personal care, where global culture, immersive fragrance storytelling, and purpose-led brands come together to shape how consumers engage with everyday care rituals. With the Dove x Bridgerton limited-edition collection, we are reimagining self-care through culture and craftsmanship, while bringing a truly international launch to Indian consumers.”
Vipul Mathur, Executive Director, Personal Care, HUL, added:
“The Dove x Bridgerton collection is our way of turning everyday moments into something indulgent. Inspired by the royal world of Bridgerton, this range combines luxurious textures, captivating fragrances, and Dove’s trusted formulas, inviting consumers to immerse themselves in the world of Bridgerton through a global collaboration launching in India.”
The collection features two captivating fragrances across Dove Body Wash, Shampoo, and Hair Mask:
- Moonlit Masquerade – Hydrangea, eucalyptus, and warm musk capture the allure of Bridgerton’s famed Masquerade Ball, mysterious, romantic, and unforgettable.
- Raspberry Rendezvous – Raspberry, rose, peony, and whipped cream blend into a playful gourmand scent reminiscent of a flirtatious teatime affair.
The Dove x Bridgerton Limited-Edition Collection will be available for a limited time exclusively on Nykaa, starting at INR 225 onwards.